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Skiddle: The UK's Event Discovery Powerhouse
How a 104-person team commands 3.6M monthly visits in the live events space
In a world dominated by Ticketmaster's monopoly, Skiddle quietly commands over 3.6 million monthly visits by doing something radical: focusing entirely on the UK's independent event scene. They aren't fighting for Taylor Swift tickets—they're owning the nights you actually remember.
"They don't compete with giants—they dominate a niche that giants ignore: the UK's underground and independent event scene."
The Independent Event Ecosystem
Skiddle's 104-person team generates $21.3M in revenue by serving a market that Ticketmaster's algorithm can't optimize for. Their traffic breakdown reveals a telling story: 85.4% of visits come from the UK, with the remaining 14.6% spread across international markets. This isn't a global play—it's a hyper-local dominance strategy. They've built an infrastructure that makes discovering small-scale events as frictionless as buying stadium tickets, effectively creating a parallel ticketing universe for the 99% of events that never make it to the big platforms.
The SEO Moat
With 6 million backlinks and 48% organic traffic, Skiddle has built an SEO fortress around event discovery. Their keyword strategy reveals their secret: they don't just rank for 'Skiddle'—they dominate long-tail event searches like 'battersea ice skating' (13K monthly searches) and 'forum digbeth' (3.6K). This isn't accidental; it's a deliberate strategy to become the default answer for UK event queries. Their 6,028,902 backlinks suggest they've built an event ecosystem so comprehensive that other sites naturally link to them as the authoritative source.
The tech stack tells a story of pragmatic optimization. They use jQuery and Moment.js—technologies some might call 'legacy'—but they've layered modern tools like Tailwind CSS and PWA capabilities on top. This isn't a tech-first company; it's a product-first company that uses technology as a means to an end. The presence of Hotjar, Clarity, and Google Analytics shows a data-driven culture obsessed with conversion optimization. Every click, every hover, every abandoned cart is measured and optimized.
- Commanding 48% organic traffic through SEO dominance in event discovery
- Hyper-local UK focus (85.4% traffic) creates defensible market position
- 12.8K Trustpilot reviews at 4/5 stars—social proof as a moat
- PWA implementation for mobile-first event discovery
- 6M backlinks establishing authority as the UK's event discovery layer
The Anti-Ticketmaster Playbook
Skiddle proves that in a winner-take-all market, the most profitable strategy is to own the niche the giants can't serve. They're not building a global ticketing platform—they're building the UK's event discovery infrastructure, one independent venue at a time.
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Open Graph Image
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Meta Tags
Discover Great Events - Buy Tickets with Skiddle
The leading Ticket Sales, Clubs Listings, Events & What's On Guide website in the UK. Skiddle: discover great events
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Reviews (20)
Easy to buy tickets and offer available…
Easy to buy tickets and offer available through the app 🙂
Very user friendly
Very user friendly
Easy and straightforward to book
Easy and straightforward to book
Very straightforward
Very straightforward to buy our tickets. Email and etickets came through immediately, thanks.
Hi Andy, Thank you for leaving a review. I'm glad to hear that you find our website/app straightforward to use and that your tickets came through immediately. Have a great time at the event 🎉 SA Skiddle Customer Support Team
Simple to book
Simple to book. Got the tickets I wanted. No problem
Hi Alistair, Thank you for leaving a review. I'm glad to hear you got the tickets you wanted and you had a simple experience whilst booking. Have a great time at the event 🎉 SA Skiddle Customer Support Team
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About skiddle.com
The leading Ticket Sales, Clubs Listings, Events & What's On Guide website in the UK. Skiddle: discover great events
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Technology Stack
skiddle.com uses 21 technologies across their website including imgix, HSTS, PHP, and more.
Media
imgix
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Snapchat Pixel, TikTok Pixel, Google Ads +1 more
A/B Testing
VWO
Traffic & Audience
skiddle.com receives approximately 3.7M monthly visitors and ranks #15,917 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:00 on the site.
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This page provides publicly available information about skiddle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit skiddle.com directly at https://skiddle.com.