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Feeser's: The B2B Food Titan You've Never Heard Of
How a $79M regional distributor outmaneuvers digital giants with old-school grit.
In an era obsessed with SaaS scalability, Feeser's proves that a $79.9M regional food distributor can dominate by ignoring Silicon Valley playbooks. While startups chase 'disruption,' Feeser's quietly supplies the Northeast, blending legacy logistics with a surprisingly savvy digital presence.
"They aren't selling food; they're selling operational certainty to restaurants that can't afford supply chain hiccups."
The SEO Anomaly
Feeser's organic strategy is bizarrely effective. They rank for 'food movies' (1,400 volume) and 'lay flat bacon' (110 volume)—keywords unrelated to broadline distribution. This suggests a content strategy that captures accidental traffic and funnels it into a B2B lead machine. With 12.5k monthly visits, they're converting curiosity into contracts.
The Hybrid Model
With 269 employees generating $79.9M in revenue, Feeser's achieves $297k revenue per employee—high for traditional distribution. Their leadership team blends legacy experience with modern digital roles (Chief Information Officer, Director of Digital Channels). This isn't a dinosaur; it's a legacy system retrofitted for the digital age.
- Dominates Pennsylvania and Mid-Atlantic with broadline distribution
- Leverages legacy tech (jQuery, Bootstrap) but maintains active social presence (YouTube, Instagram)
- Traffic is hyper-localized (81.9% from undefined region, likely PA/NJ/DE)
- Content strategy targets 'accidental' food keywords to build top-of-funnel awareness
The Unsexy Unicorn
Feeser's proves that in B2B, reliability and regional dominance beat viral growth every time. They're not building a platform; they're building a moat.
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Welcome to Feeser's | Mid Atlantic Region Food Distributor
Based out of PA, Feeser's offers independent broadline foodservice distribution across the Northeast. Contact us to see what we can do for your business!
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About feesers.com
Based out of PA, Feeser's offers independent broadline foodservice distribution across the Northeast. Contact us to see what we can do for your business!
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Technology Stack
feesers.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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Traffic & Audience
feesers.com receives approximately 12.5K monthly visitors and ranks #1,908,050 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:52 on the site.
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