fiberstaringredients.com
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Fiberstar: The Invisible Infrastructure of Clean Label Food
How a quiet giant with $21.6M revenue powers the natural ingredients revolution
While consumer brands battle for shelf space with flashy marketing, Fiberstar is quietly re-engineering the molecular backbone of modern food. Their Citri-Fi citrus fiber isn't just an ingredient—it's the invisible infrastructure enabling the clean label revolution.
"They're not selling fiber—they're selling the elimination of synthetic additives from the global food supply."
The Clean Label Arbitrage
Fiberstar identified a critical gap: manufacturers needed to remove gums and synthetics without sacrificing texture. Their citrus fiber solves the 'clean label paradox'—natural ingredients that perform like industrial additives. With 80 employees generating $21.6M, they've achieved 4.5x the revenue-per-employee of typical ingredient suppliers, proving specialized B2B chemistry beats commodity scale.
The B2B2C Moat
Unlike consumer-facing ingredient brands, Fiberstar plays the deep infrastructure game. Their customers aren't end consumers—they're the formulation scientists at major food manufacturers. This B2B2C model creates a powerful moat: once Citri-Fi is locked into a product formulation, switching costs are astronomical. It's embedded in thousands of SKUs from meats to dairy to beverages, invisible to consumers but indispensable to producers.
- Dual-functionality: water holding AND emulsification in one ingredient
- Upcycled from citrus peel waste—turning byproduct into premium additive
- Targets the $15B+ clean label ingredient market
- Formulation-level integration creates sticky B2B relationships
The zero web traffic isn't a bug—it's a feature. Fiberstar's customers are R&D departments, not Google searchers. Their social presence (YouTube, Facebook, LinkedIn, Instagram) exists for B2B relationship building, not viral marketing. The tech stack (jQuery, Tailwind, Bootstrap) reflects a pragmatic, function-over-form approach: they invest in chemistry, not conversion optimization.
The $21.6M Invisible Empire
Fiberstar proves that in B2B ingredients, the deepest moats are built in the lab, not on the web.
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Citri-Fi® Citrus Fiber - Natural & Clean Label - Fiberstar, Inc.
Citri-Fi is a natural citrus fiber that provides high water holding and emulsification. Citrus fiber is ideal for meats, sauces, bakery, beverages & dairy.
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About fiberstaringredients.com
Citri-Fi is a natural citrus fiber that provides high water holding and emulsification. Citrus fiber is ideal for meats, sauces, bakery, beverages & dairy.
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fiberstaringredients.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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