While SaaS companies fight for SEO dominance, FieldRoutes quietly commands a $54M empire with 71% direct traffic—proving that in niche B2B, brand loyalty beats search algorithms. This is the story of a vertical software giant that doesn't need to shout.

"71% direct traffic isn't a metric—it's a moat. When your customers bookmark your login page, you've won the retention game."

The company's $61.6M funding against $54.4M revenue suggests disciplined scaling, not growth-at-all-costs. With 306 employees serving what appears to be a concentrated user base, their unit economics likely favor profitability over expansion. The undefined top countries (97.8% share) point to a laser-focused US market strategy—avoiding the distraction of global scaling.

• Vertical SaaS playbook executed: Own a niche, dominate operations, charge premium rates
• Direct traffic > organic = product stickiness > marketing spend
• Specific search queries indicate deep workflow integration, not surface-level usage
• 306 employees for $54M revenue = ~$177K revenue per employee (efficient for SMB SaaS)