finaloop.com
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Finaloop: The $16M Ecommerce Accounting Powerhouse
Why this fintech is disrupting the $55B bookkeeping industry for online sellers
In a world where 60% of DTC brands still rely on Excel spreadsheets and delayed reports, Finaloop isn't just building software—it's eliminating the 'accounting black hole' that plagues ecommerce. With $55M in funding and 108 employees, they're betting big on real-time financial clarity.
"Traditional accounting software treats ecommerce as an afterthought. Finaloop built the ledger from the ground up for Shopify, Amazon, and Walmart sellers."
The Founder's Obsession
Led by Yaron Revah and Eliran Azulai, Finaloop's DNA is pure fintech-meets-ecommerce. Their team of 108 isn't just building features—they're solving the nightmare of reconciling 20+ sales channels, inventory costs, and multi-currency transactions in real-time. This isn't a side project; it's a full-scale assault on legacy accounting firms.
The Growth Engine
With 63% direct traffic and only 28% organic search, Finaloop's growth is relationship-driven. Their $16.2M revenue signals strong product-market fit, but the real story is in the data: 9,400 monthly searches for 'finaloop' alone—proving they've become a category verb. They're not just competing with QuickBooks; they're becoming the default for multichannel sellers.
The tech stack reveals a modern, scalable approach: Tailwind CSS for rapid UI development, Vite for performance, and jQuery for legacy compatibility. But the real innovation is invisible—proprietary API integrations that pull data from 50+ platforms, automatically classifying transactions and calculating COGS in real-time. This is infrastructure-level accounting, not spreadsheet patchwork.
- Real-time inventory costing across Shopify, Amazon, Etsy, and Walmart
- Automated multi-channel reconciliation (no more manual journal entries)
- Wholesale and DTC financial reporting in one dashboard
- API-first architecture for custom integrations
Finaloop is the operating system for modern ecommerce finance
While competitors add features, Finaloop reimagines accounting as a real-time decision engine. With $55M in backing and $16.2M in revenue, they're not just a tool—they're becoming the financial backbone for scaling DTC brands.
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Ecommerce Accounting Software & Services for Sellers
Real-time ecommerce accounting software and bookkeeping services for DTC, multichannel & wholesale sellers on Shopify, Amazon, Walmart, Etsy and more.
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Finaloop - Bookkeeping and Tax
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About finaloop.com
Real-time ecommerce accounting software and bookkeeping services for DTC, multichannel & wholesale sellers on Shopify, Amazon, Walmart, Etsy and more.
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finaloop.com uses 27 technologies across their website including Okta, HSTS, Webflow, and more.
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Okta
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Webflow
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jsDelivr
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AWS CloudFront, Cloudflare
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HubSpot
Traffic & Audience
finaloop.com receives approximately 65.5K monthly visitors and ranks #394,486 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:29 on the site.
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