In a market obsessed with consumer-facing fintech apps, Finfra is building the invisible plumbing that powers them. With just 18 employees and $4.3M in funding, this Latvian startup is betting that every business—whether a marketplace, SaaS platform, or e-commerce store—needs to become a fintech business. And they're providing the infrastructure to make it happen.

"Finfra isn't just another fintech API—they're building the rails for the next generation of embedded financial services."

The tech stack reveals a pragmatic, modern approach: Webflow for rapid site iteration, Tailwind CSS and DaisyUI for UI consistency, and AWS CloudFront for global delivery. The use of jQuery suggests some legacy code, but the overall stack is lean and focused. What's particularly interesting is the complete absence of social profiles and structured data—this is a company focused on enterprise sales and direct relationships, not viral marketing or SEO tricks. The contact emails ([email protected], [email protected]) hint at a founder-led sales motion that's still very much hands-on.

• Revenue-per-employee of $138K demonstrates exceptional efficiency for an infrastructure startup
• Latvian base provides EU regulatory passporting with lower operational costs than London or Berlin
• Traffic mix (46% organic, 33% direct) indicates strong product-market fit and brand recall
• Complete absence of social media presence suggests a pure enterprise sales motion