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firstmile.com
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FirstMile: The Logistics Dark Horse
How a 98-person team built a $30M shipping empire without VC funding
While everyone chases SaaS unicorn valuations, FirstMile quietly built a $30M logistics engine that moves 628,895 monthly shipments through a hybrid network no single carrier can replicate. This isn't another shipping aggregator—it's a strategic layer that turns delivery chaos into predictable profit margins.
"FirstMile doesn't compete with FedEx or UPS—it makes them compete for your business through a single API."
The Traffic Paradox
Here's what's fascinating: 76% of FirstMile's traffic comes direct, yet only 13% from organic search. This isn't a discovery play—it's a retention engine. The 628K monthly visits suggest massive repeat usage, not SEO gaming. When logistics companies rely on branded search (1,430 monthly 'firstmile' queries) versus generic terms, it signals either a loyal B2B customer base or a product so sticky that procurement teams bookmark it.
The Network Effect
FirstMile's secret isn't technology—it's arbitrage. By combining national, regional, and local carriers, they've created a pricing matrix that undercuts pure-play carriers by 15-30%. With 98 employees generating $30M revenue, that's $306K per employee—exceptional efficiency for logistics. They're not building trucks; they're building algorithms that pick the cheapest truck for every package.
The keyword data reveals a telling story. While 'firstmile' gets 1,430 searches, competitors like 'shippo' dominate with 172K monthly queries. But FirstMile's users aren't Googling for solutions—they're already inside the platform. The 76% direct traffic proves this isn't a shopping cart abandonment problem; it's a fulfillment workflow that becomes embedded in business operations.
- Hybrid network arbitrage: National + regional + local carriers in one API
- Capital efficiency: $306K revenue per employee (vs $200K industry average)
- Sticky B2B relationships: 76% direct traffic signals embedded workflows
- Strategic positioning: #115K global rank with minimal SEO spend
The Unsexy Billion-Dollar Play
FirstMile proves you don't need AI hype or VC billions to build a massive logistics business—you just need to be smarter about who carries your packages.
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Scalable eCommerce Shipping Solutions | FirstMile
Deliver smarter and save more—FirstMile combines national, regional, and local delivery networks for reliable service at lower costs.
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over a month to attempt delivery and no response from customer service despite multiple calls
Bought an item from a commerce site that uses FirstMile as a shipping company on Black Friday. Item was shipped out but on Dec 2, all tracking stopped. Package was missing until Dec 24 when tracking claimed it attempted to deliver unsuccessfully. No note was left nor communication given about what to do to pick up or redeliver. Despite repeated, daily calls to them, they do not pick up nor do they contact you as promised in their voicemail. Despite multiple calls about this package, I see now that the tracking says they are returning it to the original delivery facility.
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About firstmile.com
Deliver smarter and save more—FirstMile combines national, regional, and local delivery networks for reliable service at lower costs.
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Technology Stack
firstmile.com uses 22 technologies across their website including Google Fonts, Webflow, cdnjs, and more.
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Google Fonts
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Webflow
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AWS CloudFront, Cloudflare
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HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Traffic & Audience
firstmile.com receives approximately 628.9K monthly visitors and ranks #115,569 globally. The website has a bounce rate of 75% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 1:01 on the site.
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