fishchoice.com
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FishChoice: The Unsung B2B Seafood Network
How a 15-person team built a $2.4M platform solving supply chain chaos
While seafood giants drown in opaque supply chains, a 15-person team in Portland is quietly digitizing the entire industry. FishChoice isn't just another marketplace—it's the operating system for sustainable seafood.
"They're not selling fish—they're selling trust in a $160B industry drowning in fraud and inefficiency."
The B2B Network Effect
FishChoice targets the invisible middle: distributors, chefs, and sustainability officers who need verifiable sourcing data. Their 12K monthly visitors aren't browsing—they're solving procurement nightmares. The 41% direct traffic proves sticky B2B relationships, while 42% organic captures high-intent searches like 'is it possible to buy gulf shrimp in albuquerque nm?'—a query revealing fragmented regional supply chains.
The SEO Moat
Their keyword strategy exposes the industry's pain points. Ranking for 'trident seafoods' (3.8K volume) and 'patagonian toothfish nutrition facts' (160 volume) shows they own both commercial procurement and consumer education. They're capturing the exact queries that traditional seafood catalogs ignore—long-tail, high-friction questions that signal genuine buying intent.
The tech stack reveals a pragmatic, bootstrap mentality. OpenCart for commerce, jQuery and Tailwind for front-end, and Google Analytics for tracking. No fancy AI or blockchain—just reliable tools solving real procurement problems. The absence of funding data suggests organic growth, which aligns with their lean 15-person team and $2.4M revenue.
- B2B-first model: They're not competing with retail seafood sites
- Sustainability as a feature, not a marketing angle: FisheryProgress integration shows operational depth
- Geographic arbitrage: Traffic suggests untapped international markets
- Human Rights Transparency: Dedicated manager signals ESG maturity
The Silent B2B Giant
FishChoice proves that in fragmented industries, the most valuable platform isn't the loudest—it's the one that makes complex supply chains feel simple.
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Meta Tags
FishChoice | Sustainable Seafood Made Easy
FishChoice
Sustainable Seafood Made Easy
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FishChoice
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About fishchoice.com
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Technology Stack
fishchoice.com uses 21 technologies across their website including Leaflet, Font Awesome, HSTS, and more.
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Leaflet
Fonts
Font Awesome
Security
HSTS
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Laravel
CMS
Drupal, Squarespace
CDN
cdnjs, jsDelivr
Traffic & Audience
fishchoice.com receives approximately 12.2K monthly visitors and ranks #1,958,041 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:30 on the site.
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