9:41
fitbark.com
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fitbark.com

18 technologies
VerifiedGrowingVisit47.0K/mo$1M1018 Tech5 Leads
Deep Dive

FitBark: The Indie Pet Tech Underdog

How a 10-person team built a profitable pet tracker without VC funding

While Petco and Fi raise millions, FitBark quietly dominates the pet health niche with a lean, profitable model. This isn't a gadget—it's a behavioral science platform built by dog lovers who refused to take VC money.

$0.8M
annual revenue
10
employees
44%
organic search
47K
monthly visits

"They're not selling collars—they're selling peace of mind, one bark at a time."

The Bootstrapped Pet Parent

FitBark's 44% organic traffic isn't accidental. Their audience isn't tech bros—it's anxious pet owners searching for 'smallest pet tracker for cats' (290 monthly searches) or wondering 'how do I know if I have a FitBark 1 or 2' (200 searches). This is a product built for the niche, not the mainstream. With only 10 employees generating $800K in revenue, they're pulling $80K per head—efficient by any standard.

The Anti-Growth Strategy

Unlike their VC-backed competitors burning cash on TikTok ads, FitBark's 39% direct traffic suggests a cult following. Customers return because the product works, not because they saw an ad. Their 4.2/5 Trustpilot rating (98 reviews) proves retention over acquisition. This is a business built on trust, not venture hype.

The tech stack reveals their priorities: Bootstrap for speed, Vercel for efficiency, and Cloudflare for security. They're not building bleeding-edge AI—they're building reliable, privacy-focused tools. Their Twitter (@fitbark) and Instagram (@fitbark) aren't influencer channels; they're community hubs where real pet owners share data, not staged photos.

  • Profitable without VC funding (a rarity in pet tech)
  • 100% focused on pet health metrics, not gimmicks
  • Built for the long tail of pet owners, not mass market
  • Community-driven growth via Trustpilot and social proof
No celebrity endorsements
Deep behavioral analytics for dogs and cats
No flashy hardware partnerships
Privacy-first data handling
No aggressive expansion into other pet categories
Sustainable revenue model

The Quiet Giant of Pet Health

FitBark proves that in a noisy market, focus and authenticity beat funding and flash. For founders and investors: sometimes the best opportunities are the ones you don't hear about.

What tech stack does Fitbark use?

26 detected
Security1
Error Tracking1
Privacy & Consent1
Advertising1
Customer Support1
Reviews1
Performance1
Web Standards2
UI Libraries1
CSS Frameworks1
Frontend Frameworks1
Tracking & Analytics8
G
Google Tag Manager
M
Microsoft Ads (Bing)
I
Intercom
G
Google APIs
G
Google Static
G
Google Tag Manager
G
Google Analytics
I
Intercom

How much traffic does Fitbark get?

Traffic & Engagement

47.0K
Monthly Visits
3.3
Pages/Visit
0:53
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+22%
38.4K
Oct 2025
Oct
44.1K
Nov 2025
Nov
47.0K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
39%
Social
8%
Referrals
8%
Email
0%
Paid
1%

Where is Fitbark's audience located?

🌍41.5%
🌍6.9%
🌍6.6%
🌍6.6%
🌍6.0%

What keywords does Fitbark rank for?

5 keywords
1fitbark2.2K vol$1.62
2how do i know if i have a fitbark 1 or a fitbark 2200 vol
3my dog runs around in the rain210 vol
4smallest pet tracker for cats290 vol$1.68
5fit bark200 vol

How is Fitbark's SEO?

Open Graph Image

OG Image preview
og:image

https://fb-strapi.s3.amazonaws.com/small_Fit_Bark_Lake_01_HR_253b82020a.jpg

Meta Tags

title73 chars

FitBark GPS Pet Tracker & Activity Monitor | Smart Collar for Dogs & Cats

description148 chars

FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!

languageEN-GB

What is Fitbark's revenue?

$1M
Annual Revenue
10
-17%
Employees
$84K
Revenue/Employee
Kansas City, United States
Headquarters

Who works at Fitbark?

Loading leads...

What do customers think of Fitbark?

Fitbark

Fitbark

4.2
98 reviews

Categories

Pet Store#undefinedPet Supply Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Daniel Grice
1/5/2026
🇨🇿 Czech Republic1 reviewsBasicLinkVerified
Experience date: 12/25/2025
Great app and product

Great app and product, very happy I got it - plus the customer service has been incredible. Definitely worth your money - if you are in doubt, go for it

Paul Martis
11/30/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 11/30/2025
Essential Insights for Active Breeds

FitBark helps us keep tabs on the activity levels of our Mini American Shepherd pups. The GPS model with its locating functionality is reassuring in case they decide to wander off. The FitBark support team is great as well and I would recommend either the GPS or non-GPS model to any dog owner.

Carlene
11/17/2025
🇦🇺 Australia1 reviewsBasicLinkVerified
Experience date: 11/17/2025
Rosemary loves taking me for a power…

Rosemary loves taking me for a power walk - 6-7km - every morning, and she has the time of her life 🎶 fitbark keeps track of

Eve P
10/20/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 10/20/2025
Nothing but kind and helpful customer…

Nothing but kind and helpful customer service. Their tracking device gives me peace of mind and so much health information I didn’t know I needed!

Linda Cockrell
9/21/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 9/21/2025
FitBark gives me real peace of mind; and no subscription required.

Managing Benji’s Cushing’s diagnosis means tracking every detail, and FitBark makes that easy. I get reliable data on his sleep, activity, and health trends without worrying about monthly fees or locked features. It’s empowering to have a tool that supports his wellness without gatekeeping. Plus, their support team has been incredible; responsive, kind, and genuinely invested in helping us thrive. If you’re serious about your dog’s health, FitBark is a no-brainer. No subscriptions, just support.

Frequently Asked Questions about Fitbark

What is Fitbark's Revenue?
Fitbark generates approximately $1M in annual revenue. With 10 employees, that's $84,000 per employee.
What does Fitbark do?
FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!
How fast is Fitbark growing?
Fitbark employee count has changed by -17% year over year.
What technologies does Fitbark use?
Fitbark uses 18 technologies across their website including Security, Error Tracking, CMS. Key technologies include HSTS, Sentry, Strapi.
Who are Fitbark's competitors?
Fitbark's main competitors include Tractive, PitPat, Play. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fitbark?
Fitbark has a Trustpilot score of 4.2 out of 5 (4 stars) based on 98 customer reviews.

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About fitbark.com

FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!

Company Overview

fitbark.com
Website
pets_and_animals
Industry
#590,386
Global Rank
47.0K
Monthly Visitors
18
Technologies
5+
Employees

Contact fitbark.com

Technology Stack

fitbark.com uses 18 technologies across their website including HSTS, Sentry, Strapi, and more.

Security

HSTS

Error Tracking

Sentry

CMS

Strapi

Cloud & Hosting

Amazon S3, Cloudflare, Vercel

Privacy & Consent

Iubenda

Advertising

Microsoft Ads

Traffic & Audience

47.0K
Monthly Visits
40%
Bounce Rate
3.3
Pages/Visit
0:53
Avg. Duration

fitbark.com receives approximately 47.0K monthly visitors and ranks #590,386 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 0:53 on the site.

The majority of fitbark.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fitbark.com?
FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!
What technologies does fitbark.com use?
fitbark.com uses 18 technologies including HSTS, Sentry, and 12 more. View the full tech stack analysis above.
What are fitbark.com's social media accounts?
fitbark.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is fitbark.com?
fitbark.com receives approximately 47.0K monthly visitors and ranks #590,386 globally. Traffic is growing by 6.7% month-over-month.

Related Searches

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This page provides publicly available information about fitbark.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitbark.com directly at https://fitbark.com.