fitdegree.com
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The Quiet Giant of Fitness SaaS
How fitDEGREE built a $2.9M revenue engine serving niche studios with brutal efficiency
While everyone chases the billion-dollar consumer fitness app market, fitDEGREE is quietly building a $2.9M revenue machine by serving the unglamorous backbone of the industry: yoga, pilates, and group fitness studios. This is a masterclass in dominating a niche.
"They aren't selling software; they're selling survival to small business owners drowning in spreadsheets and manual bookings."
The Studio Owner's Dilemma
The fitness industry is fragmented. Boutique studios don't need massive enterprise ERPs; they need intuitive tools that handle scheduling, payments, and community building without a steep learning curve. fitDEGREE's 4.7/5 Trustpilot rating (187 reviews) proves they've cracked the UX code for non-technical business owners. They aren't selling software; they're selling time back to instructors.
Traffic & The Power of Habit
The data reveals a fascinating truth: 62% of traffic is direct. This isn't viral marketing; it's daily utility. When studio owners need to check bookings or process payroll, they type fitdegree.com directly into their browser. This high direct traffic is the hallmark of a sticky, indispensable product, far more valuable than fleeting organic spikes.
Their tech stack is pragmatic, not flashy. They lean on battle-tested tools like jQuery and Bootstrap rather than chasing the latest framework hype. This suggests a team focused on shipping reliable features over tech novelty—a smart move for a B2B SaaS where uptime and stability are paramount.
- Dominates a hyper-niche (yoga/pilates) instead of chasing generic fitness
- 62% direct traffic signals a 'sticky' product that becomes a daily habit
- Lean 18-person team generating $161K in revenue per employee
- Built on pragmatic, reliable tech rather than bleeding-edge frameworks
The Unsexy SaaS Playbook
While competitors fight for headlines, fitDEGREE wins by being the reliable operating system for the businesses that keep the fitness industry alive. It's a lesson in depth over breadth.
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fitDEGREE | Affordable & Easy-to-Use Fitness Studio Management Software
Discover fitDEGREE, your ultimate SaaS partner for yoga, pilates, and group fitness studios. Enjoy an intuitive, easy-to-use platform with comprehensive features designed for community building. Exceptional support and continuous improvements await you – all at an unbeatable price!
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Reviews (20)
Very impressed so far
It's still early on, but so far my experience has been overwhelmingly positive. fitDEGREE offers a ton of individualized support, our branded apps were ready ahead of schedule, and the pricing is incredible (especially for brand new studios - the tiered model is a game-changer for a fledgling business). When I've had questions about how certain features might be useful for me, they've been happy to connect me with other studio owners so I can gather more information from someone who's been in my position. It really helps to create a community feeling, knowing that fitDEGREE really understands each individual studio's needs. I also LOVE the friend feature in the app - I haven't seen this elsewhere and I think it will help to create a cozy feel in our space.
The best experience!
From beginning until now...Nick & Megan have made the transition to fitDEGREE the easiest process. They are kind and understanding. They are so helpful with all of my questions. I am excited to see how switching systems will help us grow even more! Thank you Nick & Megan, you are the best!
Thank you so much for the kind words! We’re glad the transition has felt smooth and supported — that’s always the goal. Megan and I truly appreciate the trust, and we’re excited to support your continued growth!
The customer service is outstanding-…
The customer service is outstanding- and what stood out to me when I was determining which booking app the use. This still remains true today - I feel 💯 supported. They are also open to feedback and hearing what kind of functionality would help my business and clients the most.
Thank you so much for sharing this! We’re glad our support stood out from day one but even happier to hear it still feels that way. We truly value your feedback and love building features that make a real difference for your business and clients. We’ve got your back 😎
FitDEGREE is so easy to use for me and…
FitDEGREE is so easy to use for me and my team and my yogis. They also have great customer service! Highly recommend for your yoga or fitness studio!
Thank you for the love! We're thrilled to hear fitDEGREE is easy for your team and your yogis, that’s exactly what we aim for. Appreciate you recommending us, and we’re always here if you need anything!
Fabulous software and even better team
Fabulous software and even better support. Not only does fitDEGREE give me flexibility and support as I run my studio the team has been fabulous in supporting me along the way. From quick turn arounds on questions to meeting with me to figure out the best way to set up my studio instance - Nick - Megan and team really have been great. The systems and functionality have helped me set up systems so that I can focus on building my business.
Thank you so much for the kind words! We’re glad the platform has helped you streamline operations and free up time to grow your business. And we appreciate the shoutout — it’s been great working with you as well 😁
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About fitdegree.com
Discover fitDEGREE, your ultimate SaaS partner for yoga, pilates, and group fitness studios. Enjoy an intuitive, easy-to-use platform with comprehensive features designed for community building. Exceptional support and continuous improvements await you – all at an unbeatable price!
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Technology Stack
fitdegree.com uses 22 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
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Vimeo
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Font Awesome, Google Fonts
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HSTS
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Webflow
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cdnjs, unpkg, jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
fitdegree.com receives approximately 102.0K monthly visitors and ranks #211,446 globally. The website has a bounce rate of 21% with visitors viewing an average of 14.6 pages per visit. Users spend an average of 12:46 on the site.
The majority of fitdegree.com's traffic comes from .
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