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FITPASS: India's Fitness Super-App
Analyzing the platform that turned 12k+ gyms into a single membership
While Western fitness apps fight over home workouts, FITPASS quietly built India's largest gym network aggregation, processing $14.1M in revenue by solving a fundamentally different problem: access over ownership.
"They aren't selling fitness—they're selling the friction out of finding it."
The Network Effect Engine
With only 50 employees, FITPASS achieves scale through a marketplace model that would make VCs salivate: supply (gyms) gets instant demand, demand (users) gets unprecedented choice. Their 14,641 backlinks suggest they're the default search result for 'gym near me'—a keyword with 250K monthly searches in India alone.
The SEO Playbook
Their traffic breakdown reveals a deliberate strategy: 60% organic vs 36% direct. This isn't viral growth; it's calculated capture of intent. When someone searches 'fitpass pro membership' (1.5K monthly volume), they dominate. They've built a moat by becoming synonymous with gym access in India's digital lexicon.
- Domain authority: 14,641 backlinks vs competitors' fragmented presence
- Brand capture: 'Fitpass' alone drives 27K monthly searches
- Product expansion: From gym access to nutrition, telehealth, and tracking
The Trustpilot rating of 3.1/5 with only 15 reviews suggests either early-stage maturity or a focus on B2B partnerships over consumer reviews. Their tech stack—Tailwind, Bootstrap, PWA—prioritizes speed and reliability over cutting-edge frameworks, fitting for a utility app where milliseconds matter during gym check-ins.
The Unsexy Unicorn
While fitness startups chase vanity metrics, FITPASS built a $14M revenue machine by solving India's infrastructure problem: connecting fragmented gyms to hungry consumers.
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Traffic & Engagement
Rankings
Backlinks & Authority
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Top Organic Keywords
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Device Distribution
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5 keywordsHow is Fitpass's SEO?
Open Graph Image

https://cdn.fitimg.in/gallery_image-fitpass-og-images-latest_B85B.png
Meta Tags
FITPASS – One Membership for Fitness, Nutrition & Health
Join India’s best fitness platform and train anywhere, eat right, track your health and consult doctors anytime. Access 12k+ gyms & studios across 150+ cities
H1 Tags
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fitpass.co.in
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Reviews (15)
Great Experience
I loved the experience with the FITPASS app, the process to everything was seamless.
Effective and motivating
Personalised diet plans based on my goals make it feel tailored and effective and tracking progress on a weekly basis is super motivating.
It is versatile PASS to experience with wide range of services offered.
My experience has been the greatest so fat with the Fitfeast, Fitpass and fitheal. Conductee the tests, gave it to the Dietician and she recommended the best diet plan lost 8 kgs in 2 months. Reserving sessions through Fitpass also helped me a lot in monitoring my fitness and weight loss jounrey along with diet.
Go To App for MyFitness
Great range of workouts for all levels. I appreciate the mix of strength, cardio, and flexibility training. Also meal planning and nutritional advice makes the app more comprehensive.
Dietitian department are the best in…
The Dietitian Department stands out as one of the best in the company, known for its exceptional cooperation and support. Team members also enjoy added benefits, including complimentary access to Gym.One with a full membership package.
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About fitpass.co.in
Join India’s best fitness platform and train anywhere, eat right, track your health and consult doctors anytime. Access 12k+ gyms & studios across 150+ cities
Company Overview
fitpass.co.in Social Media
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Technology Stack
fitpass.co.in uses 19 technologies across their website including HSTS, jsDelivr, DoubleClick Floodlight, Twitter Pixel, and more.
Security
HSTS
CDN
jsDelivr
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
fitpass.co.in receives approximately 380.8K monthly visitors and ranks #123,496 globally. The website has a bounce rate of 68% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:14 on the site.
The majority of fitpass.co.in's traffic comes from undefined, undefined, .
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This page provides publicly available information about fitpass.co.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitpass.co.in directly at https://fitpass.co.in.