9:41
fitpass.co.in
Screenshot of fitpass.co.in
fitpass.co.in favicon

fitpass.co.in

19 technologies
VerifiedGrowingVisit380.8K/mo$14M5019 Tech19 Leads
Deep Dive

FITPASS: India's Fitness Super-App

Analyzing the platform that turned 12k+ gyms into a single membership

While Western fitness apps fight over home workouts, FITPASS quietly built India's largest gym network aggregation, processing $14.1M in revenue by solving a fundamentally different problem: access over ownership.

380K
monthly visits
12,000+
gyms & studios
60%
organic search traffic
150+
cities covered

"They aren't selling fitness—they're selling the friction out of finding it."

The Network Effect Engine

With only 50 employees, FITPASS achieves scale through a marketplace model that would make VCs salivate: supply (gyms) gets instant demand, demand (users) gets unprecedented choice. Their 14,641 backlinks suggest they're the default search result for 'gym near me'—a keyword with 250K monthly searches in India alone.

The SEO Playbook

Their traffic breakdown reveals a deliberate strategy: 60% organic vs 36% direct. This isn't viral growth; it's calculated capture of intent. When someone searches 'fitpass pro membership' (1.5K monthly volume), they dominate. They've built a moat by becoming synonymous with gym access in India's digital lexicon.

  • Domain authority: 14,641 backlinks vs competitors' fragmented presence
  • Brand capture: 'Fitpass' alone drives 27K monthly searches
  • Product expansion: From gym access to nutrition, telehealth, and tracking
No proprietary physical locations
Asset-light model: 12k+ gyms without building one
No celebrity founder narrative
Revenue-first: $14.1M on 50 employees = $282K per head
No global expansion (93.2% traffic from undefined 'India')
Platform stickiness: Fitness + Nutrition + Health tracking in one app

The Trustpilot rating of 3.1/5 with only 15 reviews suggests either early-stage maturity or a focus on B2B partnerships over consumer reviews. Their tech stack—Tailwind, Bootstrap, PWA—prioritizes speed and reliability over cutting-edge frameworks, fitting for a utility app where milliseconds matter during gym check-ins.

The Unsexy Unicorn

While fitness startups chase vanity metrics, FITPASS built a $14M revenue machine by solving India's infrastructure problem: connecting fragmented gyms to hungry consumers.

What tech stack does Fitpass use?

34 detected
Security1
Web Standards2
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics15
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
T
Twitter Pixel
G
Google Tag Manager
J
jsDelivr
G
Google DoubleClick
G
Google Analytics
L
LinkedIn Insight Tag
F
Facebook Pixel
T
Twitter Ads
L
LinkedIn
T
Twitter/X
F
Facebook

How much traffic does Fitpass get?

Traffic & Engagement

360.5K
Monthly Visits
+27.3%
1.6
Pages/Visit
3:25
Avg. Duration
85%
Bounce Rate
Monthly Traffic Trend+45%
248.0K
Oct 2025
Oct
283.3K
Nov 2025
Nov
360.5K
Dec 2025
Dec

Rankings

#113,337
Global Rank
#11,041
India Rank
Wellness
Category

Backlinks & Authority

14.6K
Backlinks
1.3K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend+20%
12.2K
Jul 2025
Jul
13.3K
Aug 2025
Aug
14.3K
Sep 2025
Sep
14.7K
Oct 2025
Oct
14.8K
Nov 2025
Nov
14.6K
Dec 2025
Dec

Search Traffic

Organic
306.9K
Paid
1.4K

Top Organic Keywords

#3gym near me
2,240,000 vol51.4%
#1fitpass
14,800 vol3.9%
#8yoga classes near me
246,000 vol2.0%
#4zumba classes near me
135,000 vol1.8%
#11gym
823,000 vol1.3%

Where is Fitpass's audience located?

🇮🇳India97.7%
🇵🇰Pakistan0.7%
🇬🇧United Kingdom0.4%
🇰🇪Ke0.4%
🇺🇸United States0.3%

Device Distribution

Desktop7.9%
Mobile92.1%

What keywords does Fitpass rank for?

5 keywords
1fitpass27.5K vol$0.79
2fitpass pro membership1.5K vol$0.70
3fitpass pro1.8K vol$0.52
4fit pass2.2K vol$0.50
5gym near me249.8K vol$1.45

How is Fitpass's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.fitimg.in/gallery_image-fitpass-og-images-latest_B85B.png

Meta Tags

title56 chars

FITPASS – One Membership for Fitness, Nutrition & Health

description158 chars

Join India’s best fitness platform and train anywhere, eat right, track your health and consult doctors anytime. Access 12k+ gyms & studios across 150+ cities

languageEN

H1 Tags

h1Personalise Your Fitness Your Way with FITPASS

Schema Types

Unknown

What is Fitpass's revenue?

$14M
Annual Revenue
50
Employees
$282K
Revenue/Employee
New Delhi, IND
Headquarters

Who works at Fitpass?

Loading leads...

What do customers think of Fitpass?

fitpass.co.in

fitpass.co.in

3.1
15 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/24/2022

Contact Information

Address:
IN

Reviews (15)

Filter by rating:
Ileen Kaur
5/9/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/9/2025
Great Experience

I loved the experience with the FITPASS app, the process to everything was seamless.

Riya Mehta
5/9/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/1/2025
Effective and motivating

Personalised diet plans based on my goals make it feel tailored and effective and tracking progress on a weekly basis is super motivating.

Prabhleen Kaur
5/9/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/9/2025
It is versatile PASS to experience with wide range of services offered.

My experience has been the greatest so fat with the Fitfeast, Fitpass and fitheal. Conductee the tests, gave it to the Dietician and she recommended the best diet plan lost 8 kgs in 2 months. Reserving sessions through Fitpass also helped me a lot in monitoring my fitness and weight loss jounrey along with diet.

Ilma Naaz
5/9/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/2/2025
Go To App for MyFitness

Great range of workouts for all levels. I appreciate the mix of strength, cardio, and flexibility training. Also meal planning and nutritional advice makes the app more comprehensive.

shruti bhatia
5/9/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/9/2025
Dietitian department are the best in…

The Dietitian Department stands out as one of the best in the company, known for its exceptional cooperation and support. Team members also enjoy added benefits, including complimentary access to Gym.One with a full membership package.

Frequently Asked Questions about Fitpass

What is Fitpass's Revenue?
Fitpass generates approximately $14M in annual revenue. With 50 employees, that's $281,880 per employee.
What does Fitpass do?
Join India’s best fitness platform and train anywhere, eat right, track your health and consult doctors anytime. Access 12k+ gyms & studios across 150+ cities
How fast is Fitpass growing?
Fitpass has grown by 27.3% in the last 6 months according to traffic data.
How do people interact with Fitpass?
When visiting Fitpass, visitors view an average of 1.6 pages per visit, and spend around 3:25 on the site, and the bounce rate is 84.8%.
How do people find Fitpass?
52.2K people (14%) visit Fitpass directly. 306.9K (85%) find them through organic search. 1.4K (0%) come through paid advertising.
Who uses Fitpass?
Fitpass's top market is India with 352.2K visitors (97.7%). Pakistan is 2nd with 2.6K (0.7%). United Kingdom is 3rd with 1.4K (0.4%).
What technologies does Fitpass use?
Fitpass uses 19 technologies across their website including Security, CDN, Advertising. Key technologies include HSTS, jsDelivr, DoubleClick Floodlight, Twitter Pixel.
Who are Fitpass's competitors?
Fitpass's main competitors include Gympass, iFit, Premium. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fitpass?
Fitpass has a Trustpilot score of 3.1 out of 5 (3 stars) based on 15 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Fitpass's key pages?

Export fitpass.co.in Data

Download the complete tech stack, analytics, leads, and company data for fitpass.co.in in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About fitpass.co.in

Join India’s best fitness platform and train anywhere, eat right, track your health and consult doctors anytime. Access 12k+ gyms & studios across 150+ cities

Company Overview

fitpass.co.in
Website
food_and_drink
Industry
#123,496
Global Rank
380.8K
Monthly Visitors
19
Technologies
19+
Employees

Technology Stack

fitpass.co.in uses 19 technologies across their website including HSTS, jsDelivr, DoubleClick Floodlight, Twitter Pixel, and more.

Security

HSTS

CDN

jsDelivr

Advertising

DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

Traffic & Audience

380.8K
Monthly Visits
68%
Bounce Rate
2.7
Pages/Visit
1:14
Avg. Duration

fitpass.co.in receives approximately 380.8K monthly visitors and ranks #123,496 globally. The website has a bounce rate of 68% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:14 on the site.

The majority of fitpass.co.in's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fitpass.co.in?
Join India’s best fitness platform and train anywhere, eat right, track your health and consult doctors anytime. Access 12k+ gyms & studios across 150+ cities
What technologies does fitpass.co.in use?
fitpass.co.in uses 19 technologies including HSTS, jsDelivr, and 13 more. View the full tech stack analysis above.
How do I contact fitpass.co.in?
You can contact fitpass.co.in via email at [email protected] or through their contact page.
What are fitpass.co.in's social media accounts?
fitpass.co.in is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fitpass.co.in hiring?
Check fitpass.co.in's careers page for current job openings and opportunities. The company has 19+ known employees.
How popular is fitpass.co.in?
fitpass.co.in receives approximately 380.8K monthly visitors and ranks #123,496 globally. Traffic is growing by 60.7% month-over-month.

Related Searches

fitpass.co.in pricingfitpass.co.in reviewsfitpass.co.in alternativesfitpass.co.in loginfitpass.co.in careerswhat is fitpass.co.infitpass.co.in tech stackfitpass.co.in contactfitpass.co.in vs competitorsfitpass.co.in featureshow to use fitpass.co.infitpass.co.in integrations

This page provides publicly available information about fitpass.co.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitpass.co.in directly at https://fitpass.co.in.