fixer.com
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Fixer.com: The Quiet Giant of Home Repair?
Deep dive into a $25M service business with surprisingly low traffic
In a world obsessed with hyper-growth SaaS startups, Fixer.com operates as a quiet giant—a $24.9M home repair service that defies the typical digital playbook. With just 86 employees, they're generating over $290k in revenue per head, proving that sometimes the most valuable businesses aren't the loudest.
"Fixer proves that in service businesses, efficiency beats scale every time."
The Efficiency Paradox
Fixer's $290k revenue per employee is exceptional for a service business. Compare this to industry averages of $150-200k, and you see a company that has mastered operational efficiency. Yet their traffic numbers tell a different story—only 3,253 monthly visits with 67% direct traffic. This suggests a business built on referrals and repeat customers rather than SEO or paid acquisition.
The Traffic Mystery
Here's the puzzle: Fixer ranks for 'fixer.com' (520 monthly searches) and 'fixer' (18,660 searches), yet captures only 3,253 monthly visits. With 19% organic traffic, they're missing massive brand search volume. Either their conversion funnel is leaky, or they're deliberately throttling growth. The 92% traffic concentration in a single undefined market suggests regional focus or a deliberate limitation on scale.
The tech stack reveals a modern but conservative approach. They use jQuery (still) alongside Tailwind CSS and Bootstrap—a combination that suggests legacy code mixed with recent frontend updates. The presence of AWS is expected, but the lack of sophisticated analytics tools (no GA4 or Segment visible) hints at a company that prioritizes operational tech over marketing tech.
- Revenue per employee: $290K (exceptional for services)
- Direct traffic dominance: 67% (strong brand recall)
- Trustpilot rating: 2.8/5 (needs improvement)
- Regional concentration: 92% in one market
The Unsexy Winner
Fixer isn't chasing unicorn valuations—it's building a profitable, efficient service business that prioritizes customer retention over viral growth. For investors tired of burn-rate startups, this might be the refreshingly boring opportunity they've been missing.
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5 keywordsHow is Fixer's SEO?
Meta Tags
Fixer – No headache home repair and maintenance.
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Reviews (3)
My Go-To Handyperson Service
I want to say that I'm a big fan of this service for home repairs and maintenance. I used Fixer to tackle some projects that needed specialized tools -- masonry drill -- and advanced skills for some things on my list. They arrived on time with all the tools and materials they needed, and their work is still in great shape.
absolute dodgy CON
absolute dodgy CON CON do NOT use
Car was returned in worse condition than it was sent
I had my car picked up by them to replace front suspension. It arrived back late a day after first quote. When it arrived back one of the springs had snapped . When I questioned them all I got was it wasn't like that when it left the garage. I'm pretty sure there delivery driver would have noticed the knocking . So either their driver took my car on a rally drive or in my opinion it was damaged prior to it leaving the garage or a third option it was just a freak coincidence. !!!. . And to add insult to injury the car came back with oil all over the wing. Which ever garage they used were definitely not the most professional. In short I've now had to book it into another garage to get it sorted. Sorry fixer never again.
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About fixer.com
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Technology Stack
fixer.com uses 16 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Forms
Typeform
Traffic & Audience
fixer.com receives approximately 3.3K monthly visitors and ranks #5,460,733 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:22 on the site.
The majority of fixer.com's traffic comes from undefined, .
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This page provides publicly available information about fixer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fixer.com directly at https://fixer.com.