Fleetilla's 21-person team punches above its weight by focusing on a specific pain point: trailer visibility. While competitors build comprehensive fleet management suites, Fleetilla's Road Ready GPS system targets the fragmented trailer market. Their keyword strategy reveals this focus—'fleet management hardware device' and 'fleet management APIs' suggest they're building for technical integration rather than consumer-facing dashboards.

Here's what's fascinating: 41% of their traffic comes directly, not through search. That's unusually high for a B2B service. It suggests strong word-of-mouth in a tight-knit industry. But only 931 monthly visits total? That's either a data blind spot or a sign they're operating in a hyper-specialized corner of the market where volume doesn't correlate with value.