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Floqast: The $177M Finance Powerhouse
How a compliance-first SaaS is quietly dominating the close cycle for 846 employees
In a sea of fintech startups chasing flashy consumer apps, Floqast is doing the unglamorous work of automating the monthly close—and scaling to $177M in revenue while doing it. They aren't just another accounting tool; they're the central nervous system for modern finance teams.
"They aren't building for the CFO of yesterday; they're building for the real-time, remote, and data-obsessed finance teams of today."
The Search Dominance Strategy
Floqast's SEO game is telling. With 8,200 monthly searches for their brand name alone, they've successfully branded themselves into the category. They're not just fighting for generic 'accounting software' keywords; they're capturing intent for competitors like 'Blackline' (16K searches) and 'AuditBoard' (10K searches). This indicates a mature product that customers actively seek out by name, a rare feat in B2B SaaS.
The Enterprise Wedge
With 846 employees and $177.8M in revenue, Floqast is generating approximately $210k per employee. This is a highly efficient enterprise model. They aren't a low-touch, self-serve product; they are a high-touch, sales-led machine that has successfully penetrated the mid-to-large market. The presence of VP-level roles for Private Equity Alliances and Global Consulting signals a sophisticated GTM strategy targeting complex, high-value accounts.
The traffic mix is revealing: 42% direct traffic against 47% organic. In B2B SaaS, high direct traffic is a proxy for brand strength and user retention. It means finance teams aren't just stumbling upon Floqast via Google; they are typing 'floqast.com' into their browser daily to check their close status. This is the hallmark of a sticky, workflow-embedded product.
- Category Creation: They've effectively defined the 'Close' category, separating themselves from general ledger giants like QuickBooks.
- Competitive Moat: High search volume for competitor names suggests they are winning displacement battles against legacy players.
- Tech Stack Agility: Utilizing modern frameworks like Tailwind CSS and Ant Design indicates a focus on rapid, component-driven UI iteration.
The Unsexy Billion-Dollar Opportunity
Floqast proves that automating compliance workflows is more valuable than chasing the next fintech trend. They are the operating system for the modern close.
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About floqast.com
Company Overview
Technology Stack
floqast.com uses 29 technologies across their website including Wistia, Adobe Fonts, Google Fonts, Okta, and more.
Video
Wistia
Fonts
Adobe Fonts, Google Fonts
Authentication
Okta
Security
HSTS, Cloudflare Turnstile
Error Tracking
Sentry
CMS
Webflow, WordPress
Traffic & Audience
floqast.com receives approximately 81.5K monthly visitors and ranks #491,263 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:26 on the site.
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