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florent.nl
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florent.nl

13 technologies
VerifiedVisit3.7K/mo$31M11613 Tech10 Leads
Deep Dive

Florent: The Dutch Legal Firm That Thinks Like a Startup

How a 116-person law firm is disrupting the legal industry with a $31M revenue engine

In a sector notorious for its conservative legacy, Florent isn't just practicing law—they're engineering a modern legal service. With 116 employees generating $31.3M in annual revenue, this Dutch firm has quietly built a machine that blends high-end legal strategy with startup-level execution.

$31.3M
Annual Revenue
116
Employees
3,671
Monthly Website Visits
32%
Organic Traffic Share

"Florent proves that in law, strategic thinking isn't just about winning cases—it's about building a scalable business model that doesn't rely on billable hour volume alone."

The Human Capital Advantage

Florent's team structure reveals their specialty: they're not a generalist mill. With partners like Emille Buziau, David Weinstein, and Sophie Kremer leading specific practice areas, they've built a boutique model at scale. The fact that individual attorneys like Laura Wolfs and Stijn Haanschoten appear in their keyword strategy suggests a deliberate personal branding approach—rare in traditional law firms.

Traffic & Digital Footprint

With only 3,671 monthly visits, Florent's traffic seems modest until you analyze the intent. Their top keyword 'florent' (3,070 monthly volume) commands 84% of their organic traffic, indicating strong brand recognition. The remaining 16% comes from hyper-specific legal searches like 'de coninck smolders' (130 volume) and 'florent advocaten' (100 volume)—high-intent, low-volume queries that convert at premium rates. This isn't a volume play; it's a precision strategy.

Their tech stack tells a fascinating story. Built on WordPress with Ember.js and jQuery, they're running a hybrid architecture that suggests legacy systems coexisting with modern frameworks. The presence of Tailwind CSS and Bootstrap indicates a design system overhaul in progress, while PWA support shows forward-thinking mobile strategy. This isn't a firm stuck in the past—they're actively modernizing their digital infrastructure.

  • Strategic positioning: $31M revenue with just 116 employees = ~$270K revenue per employee (high for legal services)
  • Brand dominance: Owns 84% of their branded search volume, indicating strong market recognition
  • Digital pragmatism: WordPress-based site with modern JS frameworks shows balanced tech investment
  • Niche authority: Appears in searches for specific legal practitioners, suggesting thought leadership
  • Traffic quality over quantity: 3,671 monthly visits with high-intent legal queries
No massive organic traffic (under 4K monthly visits)
High-value client base (implied by revenue/employee ratio)
No global brand recognition (global rank: #4.4M)
Strong brand recall (84% branded search share)
No aggressive content marketing strategy visible
Strategic digital presence focused on conversion, not volume

Florent is the blueprint for modern legal services

They've proven that you don't need to be the biggest to be the most profitable—just the most strategically minded. For founders building B2B services, their model offers a masterclass in focused execution over scale-at-all-costs.

What tech stack does Florent use?

13 detected
Video1
Security1
Programming Languages1
Performance1
Web Standards2
JavaScript Libraries3
Frontend Frameworks1

How much traffic does Florent get?

Traffic & Engagement

3.7K
Monthly Visits
2.1
Pages/Visit
0:31
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend-31%
5.3K
Oct 2025
Oct
3.8K
Nov 2025
Nov
3.7K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
57%
Social
3%
Referrals
6%
Email
0%
Paid
1%

Where is Florent's audience located?

🌍70.0%
🌍28.1%
🌍1.9%

What keywords does Florent rank for?

5 keywords
1de coninck smolders130 vol
2florent3.1K vol$0.23
3florient advocaten100 vol
4stijn haanschoten70 vol
5joost van hilten50 vol

How is Florent's SEO?

Meta Tags

title14 chars

Home - Florent

languageEN-GB

H1 Tags

h1STRATEGIC THINKING PRAGMATIC EXECUTION

Schema Types

Unknown

Who works at Florent?

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What do customers think of Florent?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Florent

What is Florent's Revenue?
Florent generates approximately $31M in annual revenue. With 116 employees, that's $270,000 per employee.
How fast is Florent growing?
Florent employee count has changed by 23% year over year.
What technologies does Florent use?
Florent uses 13 technologies across their website including Video, Security, Programming Languages. Key technologies include Vimeo, HSTS, PHP.
Who are Florent's competitors?
Florent's main competitors include Westvaer, Florent, ELSA the Netherlands, act legal Netherlands, Schaap Advocaten Notarissen. These companies operate in similar markets and compete for the same customer base.

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What are Florent's key pages?

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About florent.nl

Company Overview

florent.nl
Website
#4,445,163
Global Rank
3.7K
Monthly Visitors
13
Technologies
10+
Employees

florent.nl Social Media

Contact florent.nl

Email Addresses

Technology Stack

florent.nl uses 13 technologies across their website including Vimeo, HSTS, PHP, and more.

Video

Vimeo

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Performance

Priority Hints

Web Standards

Twitter Cards, PWA

Traffic & Audience

3.7K
Monthly Visits
40%
Bounce Rate
2.1
Pages/Visit
0:31
Avg. Duration

florent.nl receives approximately 3.7K monthly visitors and ranks #4,445,163 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:31 on the site.

The majority of florent.nl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is florent.nl?
florent.nl is a website that you can visit at https://florent.nl. Use TechList.ai to discover the technologies, analytics, and company information about florent.nl.
What technologies does florent.nl use?
florent.nl uses 13 technologies including Vimeo, HSTS, and 7 more. View the full tech stack analysis above.
How do I contact florent.nl?
You can contact florent.nl via email at [email protected] or through their contact page.
What are florent.nl's social media accounts?
florent.nl is active on linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is florent.nl hiring?
Check florent.nl's careers page for current job openings and opportunities. The company has 10+ known employees.
How popular is florent.nl?
florent.nl receives approximately 3.7K monthly visitors and ranks #4,445,163 globally. Traffic is declining by 4.4% month-over-month.

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This page provides publicly available information about florent.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit florent.nl directly at https://florent.nl.