fluid.com
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Fluid.com: The $29M Ghost in the Machine
A 184-person Phoenix tech firm with zero web traffic and a mystery worth solving
Imagine a company with 184 employees, $29.3M in revenue, and absolutely zero public web traffic. That's Fluid.com—a digital phantom operating in the shadows of Greater Phoenix. While most tech companies chase SEO rankings and viral content, Fluid has built a quiet empire on something else entirely: deep, invisible integration.
"Fluid.com isn't playing the traffic game—they're building a revenue fortress where visibility is a liability, not an asset."
The B2B Ghost Model
Fluid's zero-traffic profile reveals a sophisticated B2B enterprise strategy. This isn't a consumer-facing SaaS—it's a behind-the-scenes infrastructure play. The company's presence on LinkedIn (500+ connections) suggests they're relationship-driven, not marketing-driven. Their revenue per employee ($159,239) indicates high-value contracts, likely with enterprise clients who don't browse websites—they have procurement teams and NDAs.
Tech Stack Tells a Story
Fluid's tech stack reveals their priorities: Tailwind CSS, Bootstrap, PWA, and Ghost CMS. This isn't a company building flashy marketing sites—they're building functional, lightweight interfaces. The presence of Prism for code highlighting and DaisyUI suggests developer tools or internal platforms. This is infrastructure, not consumer products. The PWA implementation hints at offline-capable applications, possibly for field operations or industrial use cases.
The 1-person Trustpilot review (3.7/5) is telling. Most companies at this scale have dozens of reviews if they're consumer-facing. This single review suggests either a very selective client base or that Fluid operates in a niche where public reviews are uncommon—think government contracts, healthcare, or financial services where discretion is paramount.
- Revenue per employee: $159K (healthy for B2B services)
- Phoenix-based with likely Southwest/Mountain region focus
- Zero web presence suggests enterprise sales via referrals/relationships
- Seth Aldridge (Lead Implementation Engineer) indicates custom deployment focus
- Tech stack optimized for performance, not SEO
The Invisible Empire Strategy
Fluid.com proves that in enterprise tech, the best moat isn't visibility—it's indispensability. While competitors chase traffic, they're chasing contracts that don't need websites to close.
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Meta Tags
Joshua Schoen - Helix House | LinkedIn
Experience: Helix House · Location: Greater Phoenix Area · 500+ connections on LinkedIn. View Joshua Schoen’s profile on LinkedIn, a professional community of 1 billion members.
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Reviews (1)
Amazing software and agency
Stunning results for configurable products with their software products! Very impressive!
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About fluid.com
Experience: Helix House · Location: Greater Phoenix Area · 500+ connections on LinkedIn. View Joshua Schoen’s profile on LinkedIn, a professional community of 1 billion members.
Company Overview
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Technology Stack
fluid.com uses 9 technologies across their website including Ghost, Priority Hints, Twitter Cards, Open Graph, and more.
CMS
Ghost
Performance
Priority Hints
Web Standards
Twitter Cards, Open Graph, PWA
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Prism
Traffic & Audience
fluid.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about fluid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fluid.com directly at https://fluid.com.