sketchfab.com
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Sketchfab: The 3D Internet's Unlikely Giant
How a 74-person team built the world's largest 3D content platform
While the metaverse buzzes with hype, a quiet 74-person team in Paris has been building the actual infrastructure for 3D content for over a decade. Sketchfab isn't chasing VR headsets—it's becoming the YouTube for 3D models, with over 13 million monthly visitors and a community of one million creators.
"The most valuable companies in 3D won't be the ones building engines—they'll be the ones owning the distribution layer."
The SEO Moat They've Built
Sketchfab dominates 3D search with 572,350 monthly searches for 'sketchfab' alone. They rank #1 for '3d models' (116,980 monthly searches) and '3d model' (144,730 searches). This isn't accidental—it's a decade of content accumulation creating an insurmountable SEO wall. Every new 3D artist searching for 'how to share 3D models' lands here first.
The Creator Flywheel
With over one million creators, Sketchfab has cracked the network effects problem in 3D. Unlike stock photo sites, their platform enables embedded viewing across the web. A 3D model uploaded here can be embedded in thousands of sites, creating viral loops that traditional 3D marketplaces can't match. The 39% direct traffic proves strong brand recall—creators don't just stumble upon Sketchfab, they seek it out.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, AWS for scalable infrastructure, and PWA support for mobile accessibility. They're not reinventing the wheel—they're shipping features. This pragmatism extends to their business model: $12.1M in funding over 13 years suggests disciplined, sustainable growth rather than blitzscaling.
- Dominates 3D search with 572K+ monthly brand searches
- 56% organic traffic proves SEO moat is real and defensible
- 74 employees generating $8.4M revenue = $113K revenue per employee
- 39% direct traffic indicates strong brand equity and repeat usage
- PWA support shows commitment to cross-platform accessibility
The Quiet Monopoly
While everyone chases the metaverse, Sketchfab owns the 3D content layer. With Epic's backing and 13M monthly visitors, they're not building the future—they're already hosting it.
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Open Graph Image
https://static.sketchfab.com/static/builds/web/dist/static/assets/images/favicon/a81e1fd93fc053fed8a5f56640f886f8-v2.png
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Sketchfab - The best 3D viewer on the web
With a community of over one million creators, we are the world’s largest platform to publish, share, and discover 3D content on web, mobile, AR, and VR.
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Reviews (20)
Good Program
Useful in some situations, It can be a very useful program sometimes if you need a 3d model
Quick Review
I have been using Sketchfab a lot in my portfolio this year and I must say, from their website to their customer service; I am very impressed on both the business side of things and what they're doing for this great industry.
100% trustworthy
One of the best websites for sharing 3D models and animations! 100% trustworthy! I have been using Sketchfab since 2013 to share my 3D creations :) 3DHaupt
Kinda funny coming from Truebones
I just read the book of a rant from Truebones and I gotta say thats funny that they're going off about stolen content and stolen content being sold when they charge people $29 for animations they got from game rips, and whats even worse the person posted those rips on youtube for free and theygot the nerve to charge people for them. So kettle calling the pot black here.. Sketchfab is a good place to get materials by the way, if you';re starting out or wantto play with 3d models its a good place to get them and a place to show off. After all it's the internet, the moment you post anything on here it has the potential to be stolen. That's just life in general. But to complain like Oh people are stealing and selling, Best look in the mirror first before you start throwing stones ey?
I really love Sketchfab for showing of…
I really love Sketchfab for showing of 3D Models! Be it hand modelled 3D meshes or my photogrammetry scans, Sketchfabs industry leading 3D viewer makes it possible to display high quality content directly in the browser without any additional plugins. Combined with its ease of use and very helpful support using Sketchfab for portfolio purposes or for visual communication with clients is a no brainer! Can fully recommend everybody to give it a try!
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About sketchfab.com
With a community of over one million creators, we are the world’s largest platform to publish, share, and discover 3D content on web, mobile, AR, and VR.
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Technology Stack
sketchfab.com uses 14 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Traffic & Audience
sketchfab.com receives approximately 13.2M monthly visitors and ranks #2,686 globally. The website has a bounce rate of 38% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 4:52 on the site.
The majority of sketchfab.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sketchfab.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sketchfab.com directly at https://sketchfab.com.