fluresh.com
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Fluresh: The Grand Rapids Cannabis Contender
A $7.5M revenue dispensary betting on data and vertical integration
In the crowded Michigan cannabis market, Fluresh isn't just another dispensary—it's a data-driven operation with 94 employees and $7.5M in revenue. While competitors rely on foot traffic, Fluresh is building a digital moat with 24,000 monthly visitors.
"Fluresh treats cannabis retail like e-commerce—where search volume and direct traffic are the new dispensary locations."
The Search Moat
Fluresh captures 24,134 monthly visits with 50% coming from organic search. Their keyword strategy reveals a fascinating pattern: they own 'flurish' (740 monthly searches) and 'flerish' (500 searches)—likely capturing misspelled brand traffic. This isn't accidental; it's intentional brand defense in a market where 'Grand Rapids dispensary' searches (280/month) are fiercely competitive.
The Team Architecture
With 94 employees and $7.5M revenue, Fluresh operates at $79,787 per employee—lean for cannabis retail. The leadership stack reveals their priorities: Brandon Kanitz (CEO), Benjamin Dennis (VP R&D), and Ethan Reish (Director Cultivation) signal vertical integration. They're not just selling cannabis; they're controlling the supply chain from seed to sale.
The tech stack tells a story of pragmatism. jQuery and Bootstrap suggest legacy code, but Tailwind CSS and Swiper indicate modern UI ambitions. Google Tag Manager and reCAPTCHA show they're serious about analytics and security. This is a company that's scaling fast but hasn't yet rebuilt for scale.
- Traffic dominance in Grand Rapids cannabis searches
- Vertical integration (R&D + cultivation + retail)
- Data-driven keyword capture strategy
- 94-person team with specialized leadership
- Modern tech stack with legacy foundations
Fluresh is building a data-first cannabis empire
While competitors fight for shelf space, they're winning search results and vertical control
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Open Graph Image
https://fluresh.com/wp-content/uploads/2024/01/420_2-scaled.jpg
Meta Tags
Grand Rapids Dispensary | Premium Recreational Cannabis in MI | Fluresh
Shop premium recreational cannabis at our Grand Rapids dispensary in MI. Find top quality flower, edibles, and more with easy online ordering.
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About fluresh.com
Shop premium recreational cannabis at our Grand Rapids dispensary in MI. Find top quality flower, edibles, and more with easy online ordering.
Company Overview
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Technology Stack
fluresh.com uses 13 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager
Performance
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Traffic & Audience
fluresh.com receives approximately 24.1K monthly visitors and ranks #785,977 globally. The website has a bounce rate of 31% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 4:49 on the site.
The majority of fluresh.com's traffic comes from .
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