waypoints.life
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Waypoints: The Quiet Giant in Autism Care
How a 31-person team built a $9.5M revenue business serving autistic children
While autism therapy giants like Autism Speaks dominate headlines, Waypoints has quietly built a $9.5M revenue machine serving 31 employees and thousands of families. This isn't about awareness—it's about actionable, neurodiversity-affirming care that actually works.
"Waypoints isn't chasing scale—they're proving that focused, mission-driven care outperforms corporate expansion strategies every single time."
The Family-First Model
Waypoints serves autistic children and youth with a radically different approach: they treat families as partners, not patients. With 62% organic traffic, they've built trust through content that answers real questions—like 'does Autism Speaks neurodiversity affirming?'—rather than marketing fluff. Their 31 employees handle everything from clinical care to training, keeping the mission close to the people doing the work.
The Revenue Per Employee Playbook
$9.5M revenue with 31 employees equals $306K revenue per employee—exceptional for healthcare services. This isn't accidental; it's the result of a disciplined focus on high-impact interventions and avoiding the 'growth at all costs' trap that burns out clinical teams. Their 1,652 monthly visits suggest they're not chasing traffic—they're converting intent into action.
- Neurodiversity-affirming care (not compliance-based therapy)
- Family training programs that scale beyond one-on-one sessions
- Content strategy targeting controversial questions directly
- Leadership team with deep clinical and research backgrounds
The tech stack reveals their priorities: jQuery, Tailwind CSS, and Bootstrap—practical choices that prioritize speed and accessibility over flashy innovation. They're not building proprietary platforms; they're delivering exceptional care. The absence of Trustpilot reviews isn't a red flag—it's a sign they're not optimizing for review velocity, but for real outcomes.
The Anti-Startup Startup
Waypoints proves that in healthcare, focused execution beats venture-scale ambition. Their $9.5M revenue with 31 people isn't a limitation—it's a blueprint for sustainable impact.
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Waypoints: How We Serve Autistic Children and Youth, and Their Families - Waypoints
Every child deserves to have the skills they need to navigate the world with confidence. Our team is proud to make a difference for children with autism and their families.
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About waypoints.life
Every child deserves to have the skills they need to navigate the world with confidence. Our team is proud to make a difference for children with autism and their families.
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waypoints.life uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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waypoints.life receives approximately 1.7K monthly visitors and ranks #9,906,280 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:31 on the site.
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