foodbyus.com
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FoodByUs: The B2B Shopify for Hospitality
How a 63-person team is building the operating system for restaurant procurement
While restaurant tech is saturated with POS systems and delivery apps, FoodByUs is attacking a massive, unglamorous pain point: the chaotic, manual, and fragmented world of wholesale food ordering. They're not just another software tool; they're building a vertical-specific marketplace with an integrated order management system that promises to turn procurement from a cost center into a profit center.
"They're not just digitizing invoices; they're monetizing the transaction flow itself. The real product isn't the software—it's the liquidity."
The Growth Engine: Cashback, Not SaaS Fees
FoodByUs has a counter-intuitive model. Instead of charging venues a heavy SaaS subscription, they monetize through supplier commissions and an aggressive cashback program. The headline 'Industry leading cashback program' and the '$10,000' metric likely refer to the annual savings or rebates a high-volume venue can earn. This creates a powerful network effect: venues join for the operational efficiency, but stay for the direct bottom-line impact. Suppliers get access to a concentrated customer base without needing a massive sales team.
The User: The Overwhelmed Venue Manager
The persona isn't a tech-savvy CTO; it's a venue manager juggling 45+ different supplier catalogs, spreadsheets, and manual invoices. FoodByUs consolidates this chaos into 'one order management solution.' By integrating with existing POS systems, they close the loop between what's sold and what needs to be ordered, solving the inventory visibility gap that plagues hospitality. The 67% efficiency gain isn't just a metric—it's the difference between a manager doing admin work or running the business.
The tech stack reveals a pragmatic approach. Using jQuery, Tailwind CSS, and Bootstrap alongside Slick and Prism suggests a focus on fast, functional iteration over bleeding-edge frameworks. They're building for reliability and speed, not for tech vanity. The presence of 'Ant Design' hints at a complex internal dashboard for managing orders and analytics, while the public-facing site is lightweight and conversion-focused.
- Network Effect Moat: The more venues join, the more valuable the platform becomes for suppliers, and vice versa.
- Data Layer: Menu costing and custom reporting turn raw transaction data into strategic insights for the venue.
- Vertical Focus: They ignore generic e-commerce features to solve the specific nuances of foodservice procurement.
The Verdict: A Sleeping Giant in Hospitality Tech
With $8.2M in revenue and a focused 63-person team, FoodByUs is positioned to capture the unglamorous but essential middle layer of restaurant operations. They are building a transaction-heavy platform that could become the default operating system for hospitality procurement in Australia and beyond.
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FoodByUs - Wholesale Food Ordering and Management System
One order management solution to efficiently run your hospitality venue. All your suppliers in one place, exclusive deals, front-to-end cost visibility, menu costing, POS integration, custom reporting & more.
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About foodbyus.com
One order management solution to efficiently run your hospitality venue. All your suppliers in one place, exclusive deals, front-to-end cost visibility, menu costing, POS integration, custom reporting & more.
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foodbyus.com uses 26 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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