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FoodChéri: The $70M French Office Lunch Disruptor
How a chef-driven, sustainable B2B cafeteria model conquered corporate France
In a market dominated by bland catering, FoodChéri isn't just serving lunch—it's weaponizing it. With 234 employees and $69.5M in revenue, this French startup has turned the corporate cafeteria into a high-margin, tech-enabled battleground.
"FoodChéri proves that 'office food' isn't a commodity—it's a retention tool that happens to be profitable."
The Hidden Growth Engine
With 56% direct traffic, FoodChéri has built an incredibly sticky B2B model. Unlike consumer food startups chasing viral growth, their traffic patterns reveal a captive corporate audience returning daily. The 40% organic search traffic is primarily branded—'foodcheri' and variations capture over 3,000 monthly searches, showing strong brand recall among French office workers.
The Chef-as-a-Service Model
FoodChéri's secret weapon isn't technology—it's culinary credibility. By putting 'chef•fes' (a deliberately inclusive term) at the forefront, they've transformed a commodity service into a premium experience. Their 3.8/5 Trustpilot rating from 42 reviews suggests a solid but not perfect execution—likely where their 234-person team is stretched thin across multiple corporate clients.
The tech stack reveals their hybrid nature: Tailwind CSS and Bootstrap for rapid front-end development, PWA for mobile-first ordering, and a full suite of tracking (Google Analytics, Tag Manager, Facebook Pixel, Microsoft Ads). This isn't a scrappy startup—they're enterprise-ready with proper tracking infrastructure, yet the absence of structured data suggests they're still optimizing for search visibility beyond their brand terms.
- Circuits courts (short supply chain) sourcing as a differentiator—critical for ESG-conscious French corporations
- Click & collect model reduces delivery logistics costs while maintaining freshness
- B2B2C approach: they serve companies, but the end-user is the employee—creating dual loyalty loops
The B2B Food Playbook That Actually Works
FoodChéri's model is replicable: own the corporate relationship, prioritize quality over scale, and let chefs—not algorithms—drive the product. The real question is whether they can export this playbook beyond France's borders.
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Open Graph Image
https://res.cloudinary.com/eatzy/image/upload/q_auto,f_auto/lgi5cacpcprpjmzqoowb
Meta Tags
FoodChéri | Les déjeuners gourmands et engagés servis au bureau
Cuisinés par des chef•fes. Ingrédients frais et de saison. Priorité au local et aux circuits courts. Disponible en click & collect
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FoodChéri
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Reviews (2)
it is always fresh and good balance.
good choice
Dear Xiaolei, Thank you for taking the time to write us a sweet feedback. Your opinions mean a lot to us. We try to offer you fresh, varied and seasonal dishes every day to satisfy your taste. We are glad to have succesfully complete our mission. We hope to keep delivering you your favorite meals for years to come. All the team wish you a beautiful day.
On-time delivery
On-time delivery. Great quality lunch. Plus their website is easy to use.
Dear Anatoly, The entire FoodChéri team thanks you for this kind feedback, we do our best every day to satisfy your requests and to deliver delicious meals. We also want to tell you how much your opinions mean to us. Thank you for your contribution. We wish you a wonderful day.
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About foodcheri.com
Cuisinés par des chef•fes. Ingrédients frais et de saison. Priorité au local et aux circuits courts. Disponible en click & collect
Company Overview
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Technology Stack
foodcheri.com uses 13 technologies across their website including Cloudinary, Google Fonts, Microsoft Ads, Facebook Pixel, and more.
Media
Cloudinary
Fonts
Google Fonts
Advertising
Microsoft Ads, Facebook Pixel
Reviews
Trustpilot
Feedback
Delighted
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
foodcheri.com receives approximately 26.9K monthly visitors and ranks #527,265 globally. The website has a bounce rate of 16% with visitors viewing an average of 23.6 pages per visit. Users spend an average of 15:47 on the site.
The majority of foodcheri.com's traffic comes from .
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This page provides publicly available information about foodcheri.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foodcheri.com directly at https://foodcheri.com.