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foreo.com

26 technologies
VerifiedVisit502.4K/mo$266M70426 Tech
Deep Dive

FOREO: Hacking Aging with Beauty Tech

How a Swedish startup became a $266M skincare empire by disrupting at-home beauty routines

FOREO didn't just enter the skincare market—they hacked it. With the audacious claim of reducing wrinkles in one week, this Swedish beauty-tech company has turned at-home skincare from a routine into a revolution, generating $266M annually by selling the promise of accelerated anti-aging.

$266.1M
Annual Revenue
502K
Monthly Visits
44%
Organic Search Traffic
6,145
Trustpilot Reviews

"FOREO didn't sell skincare devices—they sold the psychological shortcut to younger-looking skin."

The Disruption Playbook

While traditional beauty brands competed on ingredient lists, FOREO competed on technology. Their Luna device wasn't just a brush—it was sonic pulsation technology marketed as 'professional treatments at home.' This repositioning allowed them to bypass the crowded skincare aisle and create a new category entirely: beauty-tech. The result? 704 employees and a global footprint that defies the typical startup trajectory.

The Audience That Can't Wait

With 502K monthly visitors and a #100,969 global rank, FOREO's traffic reveals a specific demographic: impatient, tech-savvy beauty consumers. The top keywords—'foreo' (33K monthly searches), 'foreo bear' (3.3K), 'foreo luna' (2.4K)—show a brand-loyal audience actively seeking product names, not generic skincare terms. This isn't discovery traffic; it's intent-driven conversion.

  • Brand-name search dominance (33K monthly 'foreo' searches) indicates strong awareness
  • Product-specific queries ('Luna 3,' 'Bear 2') show iterative innovation and repeat purchase patterns
  • 40% direct traffic proves brand recall and customer loyalty
  • 219K backlinks demonstrate aggressive content and PR strategy
No public funding rounds
Profitable from day one (implied by no funding rounds)
Limited founder media presence (Filip Sedic stays relatively private)
Global reach with 26 tech stack integrations
Geographic data obfuscation ('undefined' top countries)
High Trustpilot rating (4.6/5) across 6K+ reviews

The tech stack tells its own story: jQuery, Tailwind CSS, PWA, and Twitter Pixel suggest a hybrid approach—stable foundations with modern performance optimizations. They're not chasing every shiny framework; they're building for scale. The presence of Clarity and GTM shows sophisticated conversion tracking, essential for a DTC brand operating at this revenue level.

FOREO Proves Beauty Tech is a Category, Not a Feature

They didn't sell better skincare—they sold better skincare delivery systems. For founders and investors, the lesson is clear: when you can redefine the 'how,' you own the 'what' and command premium pricing. FOREO's $266M revenue on 704 employees shows ruthless efficiency in a market obsessed with influencer spend over product innovation.

What tech stack does Foreo use?

49 detected
Security1
Privacy & Consent1
E-commerce & Payments1
Analytics & Marketing2
Performance1
Web Standards1
JavaScript Libraries4
Frontend Frameworks1
Tracking & Analytics23
T
TikTok Pixel
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
P
Pinterest Tag
T
Twitter Pixel
M
Microsoft Ads (Bing)
J
jsDelivr
C
Cloudflare
G
Google Static
F
Facebook Pixel
M
Microsoft Clarity
B
Bing
T
TikTok Pixel
T
Twitter Ads
A
Analytics Service
G
Google Tag Manager
T
Twitter/X
A
Amazon CloudFront
P
Pinterest
F
Facebook
G
Google Analytics
G
Google DoubleClick

How much traffic does Foreo get?

Traffic & Engagement

519.7K
Monthly Visits
-41.0%
5.0
Pages/Visit
9:43
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-10%
578.3K
Oct 2025
Oct
881.6K
Nov 2025
Nov
519.7K
Dec 2025
Dec

Rankings

#84,300
Global Rank
#59,690
United States Rank
Retail
Category

Backlinks & Authority

219.5K
Backlinks
14.4K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-14%
255.3K
Jul 2025
Jul
228.8K
Aug 2025
Aug
215.7K
Sep 2025
Sep
210.3K
Oct 2025
Oct
223.7K
Nov 2025
Nov
219.5K
Dec 2025
Dec

Search Traffic

Organic
212.8K
Paid
4.1K

Top Organic Keywords

#1foreo
12,100 vol21.8%
#1foreo bear
1,900 vol3.4%
#1foreo luna
1,900 vol3.4%
#1foreo luna 3
1,900 vol3.4%
#1foreo luna 4
1,000 vol1.8%

Where is Foreo's audience located?

🇺🇸United States25.8%
🇬🇧United Kingdom14.6%
🇨🇦Canada8.1%
🇪🇸Spain7.3%
🇭🇷Hr7.0%

Who competes with Foreo?

Device Distribution

Desktop35.3%
Mobile64.7%

What keywords does Foreo rank for?

5 keywords
1foreo33.1K vol$0.31
2foreo bear3.3K vol$0.46
3foreo luna2.4K vol$0.48
4foreo luna 31.1K vol$0.58
5foreo bear 2950 vol$0.65

How is Foreo's SEO?

Open Graph Image

OG Image preview
og:image

https://assets.foreo.com/files/static/2023-05/FOREO-SWEDEN_social-share_noCopy.png?VersionId=aYIr_J8ApdH44tCjUuuQodZaYG65Z4Sl

Meta Tags

title47 chars

FOREO Sweden l Pro-level Skincare and Oral Care

description148 chars

Discover FOREO's pro-level skincare and oral care products, featuring cutting-edge beauty-tech solutions. Shop now to elevate your skincare routine!

og:description

Discover FOREO's pro-level skincare and oral care products, featuring cutting-edge beauty-tech solutions.

languageEN

H1 Tags

h1Fewer wrinkles. In just 1 week.
h1That's right. We just hacked aging.

Schema Types

Unknown

What is Foreo's revenue?

$266M
Annual Revenue
704
-1%
Employees
$378K
Revenue/Employee
Winchester, United States
Headquarters

Who works at Foreo?

Loading leads...

What do customers think of Foreo?

FOREO

FOREO

4.6
6,145 reviews
✓ Claimed

Categories

Beauty Product Supplier#undefined

Activity & Engagement

Reply Rate
88.23529411764706%
Avg. Reply Time
7.0 days
Claimed Date
10/4/2019

Contact Information

Address:
Birger Jarlsgatan 22
Stockholm, SE

Reviews (20)

Filter by rating:
Ekaterina Plane
1/20/2026
🇫🇷 France7 reviewsOrganicUnverified
Experience date: 1/20/2026
My problem was solved fast and the…

My problem was solved fast and the client service was nice and reactive to all my questions and gave me all information needed.

Company Response1/20/2026

Dear Ekaterina, Thank you for sharing your feedback! We’re happy to hear that your issue was resolved quickly and that our customer service team was responsive, helpful, and provided all the information you needed. We truly appreciate your kind words and are always here if you need any further assistance. Kind regards, FOREO CC

Jamie Bennett
1/19/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/19/2026
Danny made my item replacement process…

Danny made my item replacement process really smooth and she dealt with it in a very timely manner !

Company Response1/20/2026

Dear Jamie, Thank you for your feedback! We’re delighted to hear that Danny made your replacement process smooth and handled everything in a timely manner. Your kind words are truly appreciated and will be shared with her. If you need any further assistance, we’re always here to help. Kind regards, FOREO CC

Paula Zaina
1/19/2026
🇨🇦 Canada5 reviewsOrganicUnverified
Experience date: 1/8/2026
Fantastic Customer Service

I had a delivery coming, but it never arrived so I sent an e-mail to FOREO customer service explaining my issue. Within 24 hours I received a very nice and polite email asking me a couple of questions. She looked into it and within another 24 hours, she said they would be shipping out the item. Five days later I received my item!! All I can say is one of the best customer service experience I’ve had in quite a long time.

Company Response1/20/2026

Dear Paula, Thank you so much for sharing your experience! We’re thrilled to hear that our customer service was able to resolve your delivery issue quickly and efficiently. It’s wonderful to know that you received your item promptly and that the support you received left such a positive impression. Your kind words mean a lot to us and will be shared with the team. Kind regards, FOREO CC

Valerie A
1/19/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/18/2026
I had such a lovely experience with…

I had such a lovely experience with Foreo’s customer care, thanks to Arya. She was incredibly kind, responsive, and genuinely supportive throughout our exchange. It’s rare to feel truly taken care of by a brand, and her warmth and professionalism made the experience feel personal and reassuring. Thank you, Arya, for your patience, generosity, and thoughtful support — it really made a difference.

Company Response1/20/2026

Dear Valerie, Thank you so much for sharing your experience! We’re thrilled to hear that Arya provided such kind, responsive, and supportive customer care. It’s wonderful to know that her warmth and professionalism made the experience feel personal and reassuring. Your kind words will definitely be shared with her — we’re sure she’ll be delighted to know she made such a positive difference. Kind regards, FOREO CC

My Linh Pham
1/17/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/14/2026
I have to wait a little due to a…

I have to wait a little due to a holiday but once they received my message, a team was working very fast to help me solve my problem. Their direction was clear and great communication from the team and Pamela

Company Response1/19/2026

Dear Linh, Thank you so much for sharing your experience with us. We truly appreciate your patience during the holiday period, and we’re very happy to hear that once your message was received, our team acted quickly to assist you. It’s great to know that the guidance was clear and that you experienced smooth communication throughout the process. Your kind words about Pamela and the team mean a lot and will be shared with them. If you need any further assistance, we’re always here to help. Kind regards, FOREO CC

Frequently Asked Questions about Foreo

What is Foreo's Revenue?
Foreo generates approximately $266M in annual revenue. With 704 employees, that's $378,000 per employee.
What does Foreo do?
Discover FOREO's pro-level skincare and oral care products, featuring cutting-edge beauty-tech solutions. Shop now to elevate your skincare routine!
How fast is Foreo growing?
Foreo has declined by 41.0% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Foreo?
When visiting Foreo, visitors view an average of 5.0 pages per visit, and spend around 9:43 on the site, and the bounce rate is 49.8%.
How do people find Foreo?
302.8K people (58%) visit Foreo directly. 212.8K (41%) find them through organic search. 4.1K (1%) come through paid advertising.
Who uses Foreo?
Foreo's top market is United States with 133.9K visitors (25.8%). United Kingdom is 2nd with 76.1K (14.6%). Canada is 3rd with 41.9K (8.1%).
What technologies does Foreo use?
Foreo uses 26 technologies across their website including Security, CMS, CDN. Key technologies include reCAPTCHA, Drupal, cdnjs, jsDelivr.
Who are Foreo's competitors?
Foreo's main competitors include NuFACE, Clarisonic. These companies operate in similar markets and compete for the same customer base.
What do customers think of Foreo?
Foreo has a Trustpilot score of 4.6 out of 5 (4 stars) based on 6,145 customer reviews.

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What are Foreo's key pages?

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About foreo.com

Discover FOREO's pro-level skincare and oral care products, featuring cutting-edge beauty-tech solutions. Shop now to elevate your skincare routine!

Company Overview

foreo.com
Website
lifestyle
Industry
#100,969
Global Rank
502.4K
Monthly Visitors
26
Technologies

foreo.com Key Pages

Contact foreo.com

Technology Stack

foreo.com uses 26 technologies across their website including reCAPTCHA, Drupal, cdnjs, jsDelivr, and more.

Security

reCAPTCHA

CMS

Drupal

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

Cookiebot

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Twitter Pixel +3 more

Traffic & Audience

502.4K
Monthly Visits
47%
Bounce Rate
2.4
Pages/Visit
1:31
Avg. Duration

foreo.com receives approximately 502.4K monthly visitors and ranks #100,969 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:31 on the site.

The majority of foreo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is foreo.com?
Discover FOREO's pro-level skincare and oral care products, featuring cutting-edge beauty-tech solutions. Shop now to elevate your skincare routine!
What technologies does foreo.com use?
foreo.com uses 26 technologies including reCAPTCHA, Drupal, and 20 more. View the full tech stack analysis above.
How do I contact foreo.com?
You can contact foreo.com through their contact page.
What are foreo.com's social media accounts?
foreo.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is foreo.com?
foreo.com receives approximately 502.4K monthly visitors and ranks #100,969 globally. Traffic is declining by 15.9% month-over-month.

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This page provides publicly available information about foreo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foreo.com directly at https://foreo.com.