In the hyper-competitive world of retail forex, FOREX.com isn't just playing the game—they are the house. With nearly 2 million monthly visitors and a revenue stream hitting $272.8M, this isn't a startup scrapping for liquidity; it's a financial fortress.

"52% direct traffic isn't a metric—it's a moat. When traders type 'forex.com' directly into their browser, you've already won the acquisition battle."

The technology stack tells a story of scale and pragmatism. They aren't chasing the latest JavaScript framework; they rely on battle-tested tools like jQuery, Bootstrap, and Tailwind CSS. This suggests a focus on stability and broad compatibility over bleeding-edge innovation—a sensible trade-off when handling millions of daily transactions and user sessions.

• The 'Educational Moat': Dominating search terms for beginner education creates a self-sustaining user acquisition loop.
• The 'Direct Traffic' Fortress: Over half their traffic is direct, indicating extreme brand stickiness and high user retention.
• The 'Trust' Signal: A 4.6/5 rating with over 2,000 reviews acts as the final conversion layer for skeptical newcomers.