9:41
oanda.com
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oanda.com

19 technologies
VerifiedGrowingVisit5.4M/mo$141M75819 Tech25 Leads
Deep Dive

OANDA: The Currency Titan You've Overlooked

A 25-year veteran with 5.4M monthly visits quietly dominating the FX space

While crypto grabs headlines, OANDA has been the silent giant of currency for 25 years. With 5.4 million monthly visits and $141M in revenue, they've built a fortress in FX while everyone else chases hype.

5.43M
monthly visits
$140.9M
annual revenue
2.19M
backlinks
61%
direct traffic

"They're not chasing trends—they're the infrastructure behind the currency market."

The Traffic Powerhouse

OANDA's 5.4M monthly visits reveal a massive user base, but the real story is in the traffic composition: 61% direct traffic (vs. 34% organic) shows incredible brand loyalty. This isn't a company that needs to buy attention—it's a destination. The 2.19M backlinks prove they're the reference source for currency data.

The Hidden Enterprise Play

With 758 employees and $141M revenue, OANDA operates at ~$186K per employee—a solid efficiency ratio for a regulated financial services firm. Their $117M funding suggests they're still in growth mode, likely investing in API infrastructure and institutional tools. The undefined country traffic patterns hint at a truly global footprint, not just a Western-focused platform.

The keyword strategy reveals their dual focus: 'currency converter' (777K monthly searches) captures the casual user, while 'oanda currency converter' (22.9K) shows branded intent. They're not just competing on generic terms—they're the default for informed users. The 3.9/5 Trustpilot score from 1,193 reviews suggests they're doing something right in a notoriously skeptical industry.

  • Tech stack leans on jQuery, Bootstrap, and Tailwind CSS—pragmatic over flashy
  • Cloudflare infrastructure ensures global reliability for real-time currency data
  • Dual compliance officers (Wright & Jackson) signal heavy regulatory complexity
  • APAC expansion with Philip Waters suggests strategic geographic diversification
Not chasing crypto hype or meme stocks
Building institutional-grade FX infrastructure
No flashy marketing or influencer campaigns
25-year track record in regulated markets
Traditional tech stack, not bleeding-edge
Profitable with $140M+ revenue and growing

The Boring Billion-Dollar Play

OANDA proves that in finance, boring infrastructure beats viral marketing every time. They're not the sexiest fintech, but they're the one banks actually use.

What tech stack does Oanda use?

25 detected
Authentication1
Security1
Backend Frameworks1
Cloud & Hosting1
Privacy & Consent1
Advertising1
A/B Testing1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics6
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Analytics
G
Google AdSense

How much traffic does Oanda get?

Traffic & Engagement

5.6M
Monthly Visits
+3.4%
4.2
Pages/Visit
8:14
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-6%
6.0M
Oct 2025
Oct
5.4M
Nov 2025
Nov
5.6M
Dec 2025
Dec

Rankings

#10,355
Global Rank
#6,717
United States Rank
Finance
Category

Backlinks & Authority

2.2M
Backlinks
34.8K
Ref. Domains
76
Authority Score
Low
Penalty Risk
Backlinks Trend-19%
2.7M
Jul 2025
Jul
2.6M
Aug 2025
Aug
2.4M
Sep 2025
Sep
2.3M
Oct 2025
Oct
2.3M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Search Traffic

Organic
10.7M
Paid
9.0K

Top Organic Keywords

#1currency converter
673,000 vol5.2%
#1oanda
49,500 vol2.3%
#4yen to usd
823,000 vol2.1%
#1oanda currency converter
27,100 vol1.3%
#2tradingview
673,000 vol1.0%

Where is Oanda's audience located?

🇺🇸United States30.4%
🇩🇪Germany8.3%
🇮🇳India6.1%
🇮🇹Italy5.3%
🇬🇧United Kingdom5.3%

Device Distribution

Desktop47.2%
Mobile52.8%

What keywords does Oanda rank for?

5 keywords
1oanda152.3K vol$2.80
2currency converter778.0K vol$0.46
3oanda currency converter22.9K vol$1.41
4tradingview6.5M vol$0.72
5ftmo518.4K vol$1.80

How is Oanda's SEO?

Meta Tags

title45 chars

Forex Trading | Trade FX & CFD Online | OANDA

description165 chars

We do all things currency. With over 25 years' experience in FX solutions & offering a wide range of CFD instruments, it's important to have a partner you can trust.

languageEN-GB

Schema Types

Unknown

What is Oanda's revenue?

$141M
Annual Revenue
758
1%
Employees
$186K
Revenue/Employee
$117M
Total Funding
#8,550
Growjo Rank
Fintech
New York, United States
Headquarters

Who works at Oanda?

Loading leads...

What do customers think of Oanda?

OANDA

OANDA

3.9
1,193 reviews
✓ Claimed

Categories

Non-Bank Financial Service#undefinedGold and Silver Trading Company#undefinedCurrency Exchange Service#undefinedInvestment Service#undefinedFinance Broker#undefined

Activity & Engagement

Reply Rate
89.47368421052632%
Avg. Reply Time
13.0 days
Claimed Date
2/3/2022

Reviews (20)

Filter by rating:
Salvatore Zucco
1/7/2026
🇬🇧 United Kingdom7 reviewsBasicLinkVerified
Experience date: 1/6/2026
Best trading platform!

Top platform and great support!

Company Response1/8/2026

Hi Salvatore, Thanks for your 5* review. Team OANDA

HorsesForCourses
12/24/2025
🇬🇧 United Kingdom4 reviewsBasicLinkVerified
Experience date: 12/24/2025
Impressive broker

From the start Oanda have been impressive with their comprehensive customer service and dedicated account management. Any queries are dealt with within a few hours. The online service has been reliable, and the TradingView offer is the icing on the cake.

Company Response1/7/2026

Hi, Great to hear you're happy with your trading experience. Thanks for the positive review. Thanks, Team OANDA

Cullen Swanson
12/19/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/18/2025
Stellar Customer Service So Far!

OANDA customer service called me within 48 hours after I created my trading account and spent about 20 minutes with me on the phone answering my questions. They called me to see if I had any questions or needed any assistance onboarding and getting my accounts linked and setup properly. That is a big green light in my book! I have NEVER had a major exchange reach out to me like that before. That is STELLAR customer service right there.

Company Response1/7/2026

Hi Cullen, We're so happy to hear you're enjoying your trading experience. Thanks for your 5* review, Team OANDA

customer
12/17/2025
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 12/17/2025
Great customer service and works…

Great customer service and works smoothly with trading view. Also the trading view essential package promotion is nice to have.

Company Response1/7/2026

Hi, We really appreciate the time you’ve taken to leave such a great review. Thanks, Team OANDA

Ashkan Moghaddam
12/15/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 12/15/2025
I had an excellent experience with…

I had an excellent experience with OANDA with the Best customer support .The website and market and the phone app is handy and user friendly itself. My person in contact was Bradley, found him very professional and supportive , they reimburse my TradingView annual fee as well . Just the downside of the platform I found maybe , the registration was a bit hassle and thats it.

Company Response1/7/2026

Hi Ashkan, We're delighted you're having a great trading experience with OANDA. We're always working to provide the best for our clients. Thanks again, Team OANDA

Frequently Asked Questions about Oanda

What is Oanda's Revenue?
Oanda generates approximately $141M in annual revenue. With 758 employees, that's $185,900 per employee. The company has raised $117M in total funding.
What does Oanda do?
We do all things currency. With over 25 years' experience in FX solutions & offering a wide range of CFD instruments, it's important to have a partner you can trust.
How fast is Oanda growing?
Oanda has grown by 3.4% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Oanda?
When visiting Oanda, visitors view an average of 4.2 pages per visit, and spend around 8:14 on the site, and the bounce rate is 54.8%.
How do people find Oanda?
10.7M (191%) find them through organic search. 9.0K (0%) come through paid advertising.
Who uses Oanda?
Oanda's top market is United States with 1.7M visitors (30.4%). Germany is 2nd with 463.7K (8.3%). India is 3rd with 343.5K (6.1%).
What technologies does Oanda use?
Oanda uses 19 technologies across their website including Maps, Fonts, Authentication. Key technologies include Leaflet, Adobe Fonts, Auth0.
Who are Oanda's competitors?
Oanda's main competitors include FXCM, FOREX.com, Pepperstone, IC Markets. These companies operate in similar markets and compete for the same customer base.
What do customers think of Oanda?
Oanda has a Trustpilot score of 3.9 out of 5 (4 stars) based on 1,193 customer reviews.

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What are Oanda's key pages?

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About oanda.com

We do all things currency. With over 25 years' experience in FX solutions & offering a wide range of CFD instruments, it's important to have a partner you can trust.

Company Overview

oanda.com
Website
finance
Industry
#9,698
Global Rank
5.4M
Monthly Visitors
19
Technologies
25+
Employees

oanda.com Key Pages

oanda.com Social Media

Contact oanda.com

Technology Stack

oanda.com uses 19 technologies across their website including Leaflet, Adobe Fonts, Auth0, and more.

Maps

Leaflet

Fonts

Adobe Fonts

Authentication

Auth0

Security

HSTS

Backend Frameworks

Django

Cloud & Hosting

Cloudflare

Traffic & Audience

5.4M
Monthly Visits
43%
Bounce Rate
4.1
Pages/Visit
2:19
Avg. Duration

oanda.com receives approximately 5.4M monthly visitors and ranks #9,698 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:19 on the site.

The majority of oanda.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is oanda.com?
We do all things currency. With over 25 years' experience in FX solutions & offering a wide range of CFD instruments, it's important to have a partner you can trust.
What technologies does oanda.com use?
oanda.com uses 19 technologies including Leaflet, Adobe Fonts, and 13 more. View the full tech stack analysis above.
How do I contact oanda.com?
You can contact oanda.com via email at [email protected].
What are oanda.com's social media accounts?
oanda.com is active on twitter, youtube. You can find links to all their social media profiles in the social section above.
How popular is oanda.com?
oanda.com receives approximately 5.4M monthly visitors and ranks #9,698 globally. Traffic is growing by 2.4% month-over-month.

Related Searches

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This page provides publicly available information about oanda.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oanda.com directly at https://oanda.com.