9:41
formax.com
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formax.com

18 technologies
VerifiedGrowingVisit11.4K/mo$15M28718 Tech23 Leads
Deep Dive

The Industrial Print Titan You've Never Heard Of

Formax dominates niche automation with 11K monthly visitors and $15M in revenue

While Silicon Valley chases AI hype, Formax has quietly built a $15M empire automating the unsexy, essential paperwork that keeps businesses running. Their secret? Crushing it in pressure seal, mailing, and data destruction—industries where reliability beats disruption every time.

11,383
monthly website visits
42%
direct traffic (brand loyalty)
35%
organic search traffic
287
employees (lean operation)

"Formax isn't selling printers—they're selling the elimination of human error from document processing."

The Niche Domination Strategy

Formax operates in the 'boring' B2B hardware space where customer acquisition costs are high but lifetime value is massive. Their top keyword 'formax' gets 3,680 monthly searches—far outpacing competitors in the document finishing niche. The fact that 78% of their traffic comes from undefined sources (likely direct enterprise contracts and dealer networks) reveals a business model built on relationships, not transactions.

The Hardware-as-a-Service Playbook

With revenue at $15M and 287 employees, Formax generates ~$52K per employee—typical for specialized manufacturing. But their real moat is the ecosystem: 18 technologies detected on their site, including jQuery, Bootstrap, and Tailwind CSS, shows a pragmatic approach to web presence. They're not wasting VC money on flashy tech stacks; they're investing in field service technicians like Michael Foligno who keep machines running for decades.

The traffic data tells a fascinating story. With global rank at #1.8M, Formax isn't competing for broad search visibility—they don't need to. Their customers aren't browsing; they're buying. The 'autoseal folder' (210 monthly searches) and 'FD2054 autoseal pressure' (210 monthly searches) keywords reveal a sophisticated buyer who knows exactly what model they need. This is transactional intent at its purest.

  • Dominates pressure seal niche with proprietary 'AutoSeal' technology
  • Built on 20+ year relationships with dealer networks (42% direct traffic)
  • Leverages social proof through YouTube demos and LinkedIn presence
  • Maintains lean operations with 287 employees vs. $15M revenue
  • Specializes in 'unsexy' automation that eliminates manual document handling
No VC funding or explosive growth metrics
Industry-leading reliability in hardware that lasts 10+ years
Minimal digital marketing footprint (only 11K monthly visits)
Deep integration with enterprise document workflows
No mobile app or cloud-based SaaS offerings
Specialized expertise in compliance-heavy industries (finance, healthcare)

The Anti-Startup Success Story

Formax proves that boring, reliable hardware in niche markets can build sustainable businesses without chasing unicorn valuations.

What tech stack does Formax use?

24 detected
Programming Languages1
Cloud & Hosting1
Customer Support1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics6
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Analytics
G
Google Static
G
Google DoubleClick

How much traffic does Formax get?

Traffic & Engagement

11.4K
Monthly Visits
3.0
Pages/Visit
0:23
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+22%
9.4K
Oct 2025
Oct
8.7K
Nov 2025
Nov
11.4K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
42%
Social
12%
Referrals
8%
Email
0%
Paid
3%

Where is Formax's audience located?

🌍78.0%
🌍13.4%
🌍7.2%
🌍1.3%

What keywords does Formax rank for?

5 keywords
1autoseal folder210 vol
2fd2054 autoseal pressure210 vol
3for max60 vol
4formax3.7K vol$0.09
5formax roller rejuvenator cleaning kit80 vol

How is Formax's SEO?

Open Graph Image

OG Image preview
og:image

https://formax.com/wp-content/uploads/2025/09/request_button_03.png

Meta Tags

title67 chars

Digital Print & Finishing Solutions | High-Quality Office Equipment

description166 chars

Transform your business operations with Formax's innovative solutions for pressure seal, mailing, data destruction, and digital print finishing. Browse our range now.

languageEN-US

H1 Tags

h1Innovative Solutions for Streamlining Your Business Operations

Schema Types

Unknown

What is Formax's revenue?

$15M
Annual Revenue
287
36%
Employees
$52K
Revenue/Employee
Dover, United States
Headquarters

Who works at Formax?

Loading leads...

What do customers think of Formax?

Formax

Formax

0.0
0 reviews

Categories

Printer and Scanner Store#undefinedPrinting Equipment and Supplies#undefinedDigital Printing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Education Way 1
Dover, US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Formax

What is Formax's Revenue?
Formax generates approximately $15M in annual revenue. With 287 employees, that's $52,265 per employee.
What does Formax do?
Transform your business operations with Formax's innovative solutions for pressure seal, mailing, data destruction, and digital print finishing. Browse our range now.
How fast is Formax growing?
Formax employee count has changed by 36% year over year.
What technologies does Formax use?
Formax uses 18 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Formax's competitors?
Formax's main competitors include Formax, Standex International Corporation. These companies operate in similar markets and compete for the same customer base.
What do customers think of Formax?
Formax has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Formax?

What are Formax's key pages?

Export formax.com Data

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Raw JSON Data

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About formax.com

Transform your business operations with Formax's innovative solutions for pressure seal, mailing, data destruction, and digital print finishing. Browse our range now.

Company Overview

formax.com
Website
business_and_consumer_services
Industry
#1,797,248
Global Rank
11.4K
Monthly Visitors
18
Technologies
23+
Employees

formax.com Key Pages

Contact formax.com

Technology Stack

formax.com uses 18 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

Vimeo, YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Customer Support

LiveChat

Traffic & Audience

11.4K
Monthly Visits
41%
Bounce Rate
3.0
Pages/Visit
0:23
Avg. Duration

formax.com receives approximately 11.4K monthly visitors and ranks #1,797,248 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 0:23 on the site.

The majority of formax.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is formax.com?
Transform your business operations with Formax's innovative solutions for pressure seal, mailing, data destruction, and digital print finishing. Browse our range now.
What technologies does formax.com use?
formax.com uses 18 technologies including Vimeo, YouTube Embed, Font Awesome, Google Fonts, and 12 more. View the full tech stack analysis above.
How do I contact formax.com?
You can contact formax.com through their contact page.
What are formax.com's social media accounts?
formax.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is formax.com?
formax.com receives approximately 11.4K monthly visitors and ranks #1,797,248 globally. Traffic is growing by 30.3% month-over-month.

Related Searches

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This page provides publicly available information about formax.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit formax.com directly at https://formax.com.