forsters.co.uk
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Forsters: The Quiet Giant of London Law
How a traditional firm built a digital moat in a legacy industry
While most law firms cling to dusty prestige, Forsters has quietly engineered a digital-first presence that outmaneuvers flashier competitors. This isn't just a London law firm—it's a case study in how traditional industries can leverage data and brand to dominate search.
"In a world where legal services are commoditized, Forsters treats their website not as a brochure, but as a primary acquisition channel."
The SEO Moat They Built
With 1,190 monthly searches for 'forsters' alone, they've turned their brand into a search destination. More importantly, their 56% organic traffic share shows they're not just surviving on referrals—they're capturing intent. Compare this to competitors who rely on paid ads and partnerships; Forsters is playing a different game entirely.
The Talent Funnel Engine
Their 'vacation scheme' keywords (610 monthly searches) reveal a sophisticated talent acquisition strategy. They're not just hiring—they're building a pipeline of future partners who understand their digital-first culture. This is how you scale institutional knowledge in a relationship-driven business.
The tech stack tells the story: jQuery, Tailwind CSS, Bootstrap, and modern performance hints. This isn't a legacy firm running on 2010 infrastructure. They're using lazy loading, core-js, and Google Tag Manager to optimize every millisecond. In an industry where client trust is everything, site speed is a proxy for competence.
- Dominates brand search with 1,190 monthly branded queries
- Vacation scheme keywords drive 610 monthly applicants (talent pipeline)
- 78.8% traffic from UK—hyper-local dominance
- Tech stack optimized for speed and conversion, not just aesthetics
The Unsexy Unicorn
Forsters proves that in B2B services, digital sophistication beats flashy marketing every time. Their secret? Owning the search journey from talent to client.
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London law firm | Forsters | Exceptional advice, service & results
London law firm working with individuals, families & businesses on a wide range of complex matters & situations in the UK & internationally.
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Reviews (2)
AT YOUR OWN RISK
Forsters LLP nearly destroyed my family member’s life. Their negligence and indifference pushed him to the edge of suicide. I am putting this on record because the way they treated him was not only disgraceful it was a breach of their duty of care. He was denied his full client file despite repeated requests, made to Emily Exton who completely ignored every email and ultimately blocked him on the server. He was left without representation when staff walked away with no handover, ignored for weeks, misled about the return of his deposit, and charged fees just days before the pandemic without any proper warning of the risks. This wasn’t an error this was abandonment. The result? He lost his deposit through no fault of his own, his health collapsed, and my family nearly lost him. And when he tried to hold them accountable in court, Julia Tobbell, representing Forsters, tried to intimidate him rather than accept responsibility. That shows exactly how this firm operates: bully the vulnerable instead of protecting them. Under the Solicitors Regulation Authority rules and the Consumer Rights Act 2015, my family member had every right to expect fair service, transparency, and proper care. He did not get that. Fees taken under those circumstances should be refunded that is the law, not an optional gesture. Forsters may hide behind contracts, but that does not change the fact their conduct caused financial loss, emotional devastation, and put a vulnerable client’s life at risk. At the very least, his money should be repaid, and companies like this should not be able to unlawfully disregard rights. This is not just a review it is a warning. Vulnerable clients deserve protection, not destruction. Forsters would never dream of treating the wealthy like this, but they seem to believe they can abuse minorities and the less powerful. The transcript from court will be sent to Trustpilot to support this review if Forsters deny it as they continue to do. DO NOT USE THIS FIRM
Useless in disputes, lack knowledge of standard negotiation tactics
AVOID! This is to do with the disputes team. Incredibly overpriced for extremely bad service. My bill was outrageous, but I assumed because they are supposed to be top solicitors. I found this was not the case, the solicitors on my case did nothing for me and gave the opposition huge concessions. Note the oppositions solicitor was less reputable (local, outside London) solicitor with a much lower rate!!! I would have been better off without them. They are also extremely slow with responses which added to delays. Every time I complained and brought up the fact things were not going well, I was dismissed and given 3 pages of jargon waffle. To make matters worse, they PROMOTED the solicitor on my case who did a terrible job, including sending the opposition a DRAFT of a settlement agreement with my comments on it. I was told it was "no big deal" and "these things happen". They have no understanding how negotiation works and how key information is. Save yourself a lot of money and find a different firm.
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About forsters.co.uk
London law firm working with individuals, families & businesses on a wide range of complex matters & situations in the UK & internationally.
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Technology Stack
forsters.co.uk uses 20 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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Traffic & Audience
forsters.co.uk receives approximately 19.2K monthly visitors and ranks #1,207,314 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:02 on the site.
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This page provides publicly available information about forsters.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit forsters.co.uk directly at https://forsters.co.uk.