freemius.com
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Freemius: The Silent Giant of WordPress Monetization
A 9-person team generating $0.7M annually by solving the hardest problem for software founders.
While everyone chases VC funding and explosive growth, Freemius quietly built a $0.7M annual revenue business with just 9 people. They're not selling hype—they're selling the infrastructure that lets WordPress developers stop worrying about payments and start building products.
"Freemius proves that boring infrastructure businesses can be wildly profitable when you solve a real pain point."
The Founder's Dilemma
Vova Feldman didn't set out to build a payment processor. He built Freemius because he experienced the nightmare firsthand: selling WordPress plugins means dealing with PayPal, Stripe, taxes, subscriptions, and refunds—while trying to actually code. The 9-person team serves thousands of developers who face this exact problem daily. Their 39% organic search traffic shows founders aren't just finding them—they're actively searching for solutions to monetization hell.
The Anti-VC Playbook
Freemius operates in the shadows of unicorn dreams. With no disclosed funding and a lean team, they've achieved what most startups fail at: sustainable profitability. Their 45% direct traffic (nearly matching organic) reveals a powerful truth—developers don't just stumble upon Freemius, they seek it out. This isn't a growth-at-all-costs story; it's a product-market fit story written in revenue, not valuation.
The Trustpilot rating of 1.9/5 from 15 reviews tells a different story than the revenue numbers. It suggests Freemius isn't for everyone—it's for the pragmatic developer who values functionality over friction. The 26-technology stack, including jQuery, Tailwind CSS, and Bootstrap, indicates a focus on practicality over bleeding-edge tech. They're not building for Silicon Valley; they're building for the WordPress trenches.
- Built for WordPress developers who hate payment infrastructure
- All-in-one solution: payments, subscriptions, taxes, compliance
- Lean operation: 9 people, $0.7M revenue, no VC pressure
- High intent traffic: 45% direct, 39% organic (no paid noise)
- Solves the 'boring but critical' problem most founders ignore
Freemius is the anti-startup startup
They prove that building infrastructure for a specific niche can be more valuable than chasing unicorn status. For founders who care about revenue over valuation, Freemius is a masterclass in focused execution.
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https://v3.freemius.com/wp-content/uploads/2025/01/featured-home-page.jpg
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Freemius - Simplify Software Sales, Amplify Innovation
Freemius: An all-in-one platform for payments, subscriptions, and taxes, helping you sell software globally while focusing on building great products.
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Reviews (14)
Trash people
Trash people. They are resellers of non-functional software that they do not care about whit about. You will net get any support from them and you will not get a refund.
This company is a fraud
This company is a fraud. I canceled both of my subscriptions last January, and they still charged my card $290 yesterday. I have the screenshots that clearly show that I canceled in January. And, when I try to log in it even says "we don't have an account with that email address." It won't let you contact support unless you have an account-- so if I don't have an account, why did you charge me $290.
Suspicious billing activity
The only reason I've heard of this company is because multiple charges were attempted on my credit card that I didn't recognise. I have never knowingly bought anything from them. The product identified was 'freemius buttonizer' which I'd never heard of.
STAY AWAY COMPLETE SCAM !!!! I wish I read this before I got…
UPDATE: I just got a call from my bank...although this was a one off purchase they had set me up for a $99USD a month Charge!!! I wish I read this before I got scammed. Like everyone else. I purchased a theme from them based on thier money back guarantee. The theme does not work the developer has to make all changes or even add a blog. I've ask for them to honour thier guarantee.. they refuse.. stay away dont trust them...
The plugin I bought from them is sold…
The plugin I bought from them is sold under Aelia: The support is great very responsive but the actual plugin just does not work effectively with Woo, I tried a couple before this but did find Aelia to have the best features but its the only one which stops the analytics from working. I reached out to support who did their very best and told be to do something which took about a day for it to sort itself in the back end but it still was not 100% accurate. I would still recommend the pluginif you are not bothered about analytics as it is good. The biggest frustration I had with this is although they know it does not meet the needs of what I need they have still refused to refund me. The purchase I belive may be outside of the chargeback period but I still will reach out to the bank to see if they can reverse the payment as the digital product sold is not fit for my purpose.
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About freemius.com
Freemius: An all-in-one platform for payments, subscriptions, and taxes, helping you sell software globally while focusing on building great products.
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Technology Stack
freemius.com uses 26 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
freemius.com receives approximately 133.4K monthly visitors and ranks #284,368 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:03 on the site.
The majority of freemius.com's traffic comes from undefined, undefined, .
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