freetobook.com
Get leads like Freetobook — and thousands more
Build targeted lists by tech stack, traffic, and more
Freetobook: The UK's Quiet Giant of Direct Bookings
How a 46-person team built a $9.3M empire on 'direct only' hospitality tech
While the travel tech world chases AI and global expansion, a Scottish family-run booking system quietly commands 75% direct traffic and 480,000 monthly visitors. Freetobook isn't competing with Booking.com—it's building a rebellion against them.
"Freetobook proves you don't need to be a unicorn to dominate a niche—just be ruthlessly focused on solving one problem perfectly."
The 'Direct Only' Philosophy
With 75% direct traffic (vs. 18% organic), Freetobook has built an army of loyal B&Bs and hotels who type their URL directly. This isn't accidental—it's a deliberate strategy to own the relationship between property and guest, cutting out the 15-25% commission monsters. Their 216 Trustpilot reviews at 4.6/5 show this stickiness.
The UK's Hidden Booking Engine
91.2% of traffic comes from 'undefined' (likely UK, their home market). They've conquered the UK's B&Bs and guesthouses so thoroughly that international expansion seems secondary. Revenue per employee is $202K—efficient scale without the Silicon Valley bloat. Their tech stack (jQuery, Bootstrap, Swiper) is pragmatic, not trendy.
The keyword strategy reveals their playbook: 'freetobook' (530 volume) dominates, but they're also targeting long-tail queries like 'free booking platform for my hotel' (20 volume). They're not chasing vanity metrics—they're capturing intent at every stage of the funnel. The 112,880 backlinks suggest a decade of earned authority in a space where trust is everything.
- Family-run efficiency: 4 directors + customer support specialists in the UK
- Revenue model: Likely subscription-based (no funding needed)
- Tech pragmatism: jQuery over React, stability over hype
- Market focus: UK hospitality, not global SaaS
- Growth engine: Word-of-mouth + direct traffic, not paid ads
The Anti-VC Startup
Freetobook wins by being boring, reliable, and obsessively focused on UK B&Bs. No funding, no features arms race—just $9.3M in revenue from doing one thing perfectly.
What tech stack does Freetobook use?
How much traffic does Freetobook get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Freetobook's audience located?
Who competes with Freetobook?
Device Distribution
What keywords does Freetobook rank for?
5 keywordsHow is Freetobook's SEO?
Meta Tags
Freetobook, Free Online Booking System for Hotels, Bed and Breakfasts, Guest Houses, Cottages and Hostels
Freetobook is an easy to use booking system for your hotel, bed and breakfast, cottage, hostel or guest house.
H1 Tags
Schema Types
What is Freetobook's revenue?
Who works at Freetobook?
Loading leads...
What do customers think of Freetobook?
freetobook
Categories
Activity & Engagement
Contact Information
Reviews (20)
Top-notch product and stellar service
An amazing company that provides a top-notch product and stellar service. Easy to navigate, both for experienced teams and for novices. Their video tutorials are terrific. Additionally, every time we have questions, they are prompt to respond. Their insight into the business and how to drive direct bookings is second to none. Heather is a gem and a terrific support. If you are looking for a booking platform, you absolutely should look at Freetobook. You will not be disappointed!
Personal service from family company
We can't speak highly enough of Freetobook. They're a small, family company based in Scotland who do a fabulous job of managing the booking function of our accommodation website. They always answer the phone and sort out problems when you need them during office hours and there's rarely a problem to do with the system they can't solve. We plan to stick with them and not be tempted away by the many (probably bigger and less personal) companies who regularly attempt to take their business.
Freetobook are excellent
Freetobook are excellent. Straightforward and easy to use and the support team are superb. Highly recommend
Highly Recommend
Freetobook is a user-friendly and efficient booking system that stands out for its ease of use and seamless navigation. The platform makes managing bookings, adjusting availability, and updating information straightforward, even for individuals like me, with limited technical experience. There are ample training resources—videos, guides, and tutorials—available to help users make the most of the platform. What truly sets Freetobook apart, however, is its exceptional support team. Always on hand and quick to respond, the team provides personalised, reliable assistance. This level of service creates a real sense of partnership, where users feel supported and valued.
Excellent, Friendly, Efficient, Innovative
We have been with Freetobook since we started our business nearly 10 years ago. We've found the company to be progressive, extremely helpful and extremely efficient. We are grateful to have embarked on our journey with them and look forward to many more successful years together.
Frequently Asked Questions about Freetobook
What is Freetobook's Revenue?
What does Freetobook do?
How fast is Freetobook growing?
How do people interact with Freetobook?
How do people find Freetobook?
Who uses Freetobook?
What technologies does Freetobook use?
Who are Freetobook's competitors?
What do customers think of Freetobook?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Freetobook?
Contact Information
Export freetobook.com Data
Download the complete tech stack, analytics, leads, and company data for freetobook.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About freetobook.com
Freetobook is an easy to use booking system for your hotel, bed and breakfast, cottage, hostel or guest house.
Company Overview
freetobook.com Social Media
Contact freetobook.com
Email Addresses
Phone Numbers
Technology Stack
freetobook.com uses 18 technologies across their website including Vimeo, Adobe Fonts, PHP, and more.
Video
Vimeo
Fonts
Adobe Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
freetobook.com receives approximately 480.5K monthly visitors and ranks #65,532 globally. The website has a bounce rate of 29% with visitors viewing an average of 11.7 pages per visit. Users spend an average of 12:10 on the site.
The majority of freetobook.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is freetobook.com?
How much does freetobook.com cost?
What technologies does freetobook.com use?
How do I contact freetobook.com?
What are freetobook.com's social media accounts?
Is freetobook.com hiring?
How popular is freetobook.com?
Related Searches
This page provides publicly available information about freetobook.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit freetobook.com directly at https://freetobook.com.