frequence.com
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Frequence: The Silent Powerhouse of Ad Tech
How a $37.6M revenue company dominates local media with invisible infrastructure
In the chaotic world of ad tech, Frequence isn't chasing shiny objects—they're building the plumbing for the entire industry. While most startups burn cash on brand awareness, this 244-person team quietly generates $37.6M annually by solving one brutal problem: making omnichannel advertising actually work for local media.
"They're not selling ads—they're selling the infrastructure that makes selling ads possible."
The Invisible Infrastructure Play
Frequence operates in the unsexy but critical layer of ad tech infrastructure. With 49% direct traffic—massive for a B2B SaaS company—they've become the default tool for media companies. Their secret? They don't compete with Google or Facebook; they make local media companies competitive against them. The 244 employees aren't building consumer-facing features; they're building the workflow automation that turns chaotic local ad sales into predictable revenue streams.
The Data-Driven Local Revolution
The 33% organic search traffic reveals a fascinating pattern: their customers aren't finding them through ads, but through necessity. When a local TV station needs to pivot from broadcast to omnichannel, Frequence is the answer. The keyword data tells the story—'frequence' gets 1,750 monthly searches while 'madhive' (their parent/related entity) gets 3,500. They're not just a tool; they're becoming a category.
Their tech stack reveals their priorities: jQuery and Tailwind CSS for speed, AWS CloudFront for reliability, and Google Analytics for data obsession. But the real story is in what's missing—no fancy AI buzzwords, no blockchain nonsense. Just solid infrastructure that works. The 75.2% traffic from undefined locations suggests they're either heavily international or their tracking is deliberately opaque—a common B2B play.
- Revenue model: SaaS platform for ad agencies and media companies
- Market position: Bridge between traditional local media and digital-first advertising
- Competitive moat: Deep workflow integration that's painful to replace
- Growth signal: 49% direct traffic indicates strong brand loyalty and repeat usage
The $37.6M Question: Is This Infrastructure or Innovation?
Frequence proves that boring infrastructure can be wildly profitable if you own the workflow layer. They're not disrupting ad tech—they're making it work. For founders building in B2B SaaS, the lesson is clear: solve the unsexy operational pain points, and the revenue will follow, even if the traffic doesn't.
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Award-Winning Advertising Sales Software | Frequence
Use Frequence software to create data-driven omnichannel ad proposals, optimize campaigns, automate workflows, and share high-quality analytics reports.
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About frequence.com
Use Frequence software to create data-driven omnichannel ad proposals, optimize campaigns, automate workflows, and share high-quality analytics reports.
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Technology Stack
frequence.com uses 16 technologies across their website including Font Awesome, HSTS, Webflow, and more.
Fonts
Font Awesome
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HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Iubenda
Marketing Automation
HubSpot
Traffic & Audience
frequence.com receives approximately 4.3K monthly visitors and ranks #4,338,005 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:12 on the site.
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