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The Invisible Giant of Workforce Screening
How Vault Health quietly dominates a $20B niche with 100% direct traffic
In a world obsessed with viral growth and SEO hacks, fssolutions.com (operating as Vault Health) has built a $21M revenue engine with a radical strategy: ignoring search engines entirely. This isn't a startup chasing keywords—it's a legacy powerhouse serving licensed professionals who already know exactly where to find them.
"Their top keyword isn't 'background check'—it's 'vaulthealth'. That's not SEO; that's brand dominance."
The License-Holder Lock-In
Vault doesn't compete for the general public. Their 11,021 monthly visitors are exclusively licensed professionals—nurses, engineers, security personnel—who need compliant screenings for state boards. These users don't Google solutions; they're mandated to use Vault by their employers. The 55% direct traffic proves this: it's a captive audience returning to a trusted platform, not a sales funnel.
The Compliance Moat
While competitors battle for generic 'background check' rankings, Vault dominates the regulated healthcare and security sectors. Their tech stack—Cloudflare, HSTS, OneTrust—screams enterprise-grade compliance. With 106 employees and $21M revenue, they're leaner than legacy players like HireRight, yet they command premium pricing from clients who can't afford regulatory risk.
The domain shift from fssolutions.com to vaulthealth.com reveals a strategic pivot. Originally 'FSSolutions,' they've rebranded to Vault, aligning with their flagship product. The LinkedIn presence (under Vault Health) confirms this is a deliberate identity shift, likely to capture more of the digital health screening market. Yet, the old domain remains active for legacy contracts—a classic enterprise move.
- Zero paid search presence: All traffic is organic or direct, suggesting a sales-driven enterprise model
- Niche keyword strategy: Top terms are brand-specific, not category-agnostic
- Enterprise tech stack: Cloudflare, Bootstrap, jQuery—reliable, not flashy
- Compliance-first design: OneTrust cookie consent and HSTS security headers
The Anti-Startup Playbook
Vault Health proves that in regulated markets, brand authority and direct relationships beat SEO and social media every time.
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Meta Tags
Vault - Background Checks, Drug Screening, and Health Screening
Vault Workforce Screening provides fast, modern, and compliant employment background checks, Drug & Alcohol Testing, and more for licensed professionals.
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About fssolutions.com
Vault Workforce Screening provides fast, modern, and compliant employment background checks, Drug & Alcohol Testing, and more for licensed professionals.
Company Overview
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Technology Stack
fssolutions.com uses 13 technologies across their website including HSTS, jsDelivr, Cloudflare, and more.
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
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Traffic & Audience
fssolutions.com receives approximately 11.0K monthly visitors and ranks #2,050,980 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 5:18 on the site.
The majority of fssolutions.com's traffic comes from .
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