fueltrax.com
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Fueltrax: The Maritime Data Titan You've Never Heard Of
How a 54-person team quietly commands $12.9M in revenue by solving fuel logistics for the global fleet.
In the noisy world of maritime tech, Fueltrax operates in the shadows of giants—yet their $12.9M revenue proves they're solving a problem the industry can't ignore. While competitors chase flashy AI, they're mastering the unsexy, critical backbone of fleet efficiency: fuel.
"Fueltrax isn't selling software—they're selling certainty in an industry where margins are measured in fractions of a cent per nautical mile."
The Niche Domination Strategy
With only 4,201 monthly visits, Fueltrax isn't chasing vanity metrics. Their traffic profile reveals a B2B powerhouse: 42% direct traffic and 32% organic search. This isn't a company built on paid ads—it's built on contracts. Their keywords like 'efms' and 'saec' are industry-specific jargon that only insiders search for, proving they own a narrow, valuable lane.
The Anti-Growth Growth Story
Most startups would panic at a global rank of #3,490,020. Fueltrax wears it as a badge of honor. Their 'undefined: 100%' traffic geography suggests either a deliberate obfuscation or a hyper-concentrated client base. With a 1:230 employee-to-revenue ratio ($239K revenue per employee), they're leaner than most SaaS darlings. This isn't viral growth—it's surgical, relationship-driven revenue.
The leadership team, anchored by founder/CEO Anthony George, signals continuity and deep industry roots. Unlike VC-backed startups with rotating founders, Fueltrax's C-suite (CFO Jenni Ayres, VP Ruben Deleon) suggests stability. Their tech stack—jQuery, Bootstrap, Cloudflare—reads like a time capsule, but in maritime, reliability trumps bleeding-edge. When your client is a cargo ship mid-Pacific, you don't need React animations; you need uptime.
- Revenue-per-employee ratio of $239K outperforms many SaaS companies
- Direct traffic dominance (42%) indicates strong brand recall in a fragmented industry
- Hyper-specific keyword strategy ('saec', 'efms') creates a moat against generalist competitors
The Quiet Giant Thesis
Fueltrax proves that in maritime, the best businesses aren't the loudest—they're the ones ships literally can't sail without.
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About fueltrax.com
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Technology Stack
fueltrax.com uses 17 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, PHP, and more.
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Vimeo
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fueltrax.com receives approximately 4.2K monthly visitors and ranks #3,490,020 globally. The website has a bounce rate of 14% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:26 on the site.
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