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Funnel Source: The 7-Person Salesforce Powerhouse
Unpacking a micro-SaaS generating $500k by fixing the world's messiest pipelines
In a market dominated by Salesforce's own $30B empire, a 7-person team is quietly generating $500k annually by solving one brutal problem: pipeline paralysis. Funnel Source doesn't try to replace Salesforce—it makes it actually work.
"They're not selling software—they're selling pipeline sanity to Salesforce's 150,000+ customers who are drowning in complexity."
The 7-Person Execution Machine
John Hanna's crew operates with surgical precision. With 7 people generating $500K, they're hitting $71K per employee—competitive with much larger SaaS players. The leadership triangle is classic: Hanna (vision), Eichler (delivery), Miller (revenue). This isn't a startup burning cash; it's a lean B2B services hybrid that's likely bootstrapped and profitable.
The Traffic Paradox
Here's the counterintuitive part: zero monthly visits, but half a million in revenue. This screams referral-driven sales and deep Salesforce ecosystem relationships. They don't need SEO when they're likely winning through AppExchange presence, partner channels, and word-of-mouth from ops leaders who've escaped pipeline hell. It's the classic enterprise services playbook: relationships > traffic.
Their tech stack reveals a focus on user experience over flash. jQuery, Bootstrap, and Tailwind CSS suggest a pragmatic approach to building fast, functional interfaces for Salesforce power users who care about results, not animations. The presence of Ant Design hints at enterprise-grade component libraries—this isn't a consumer app, it's a tool for professionals.
- Revenue Intelligence + Salesforce = Niche Moat: They're not competing with Salesforce; they're layering value on top of it
- Zero Digital Footprint, Real Revenue: Proves B2B enterprise sales still happens through relationships, not Google
- Service-Software Hybrid: Likely blends consulting with product—higher margins, stickier customers, defensible business
The Unsexy Billion-Dollar Play
In a world obsessed with scale at all costs, Funnel Source proves that solving one painful problem for a concentrated customer base beats chasing traffic. The real opportunity? There are 150,000+ Salesforce customers—capturing 0.1% of them is $150M. They're at $500K. The play isn't growth hacking; it's ecosystem mastery.
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Amplify Your Sales with Salesforce Pipeline Management Tools
Utilize our top-class Advanced Revenue Intelligence Solutions and sales performance app Salesforce to streamline salesforce pipeline management at Funnel Source.
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About funnelsource.com
Utilize our top-class Advanced Revenue Intelligence Solutions and sales performance app Salesforce to streamline salesforce pipeline management at Funnel Source.
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funnelsource.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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