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Sales-i: The SMB Intelligence Play
Why this 108-person UK firm owns the F&B analytics niche
In a market saturated with Salesforce behemoths and AI hype, Sales-i has quietly built a $15M revenue business by solving one specific problem: helping B2B sales teams in food and beverage stop guessing and start predicting.
"They don't try to be everything for everyone—they just want to predict which customers will stop buying your bread next month."
The Unsolicited Traffic Moat
With 66% direct traffic and only 17K monthly visits, Sales-i isn't playing the SEO game. This is a product-driven business where customers come back because they need the insights, not because they're searching for 'CRM software.' The 630/month search volume for 'the 6 benefits of having crm system in f&b industry' suggests they're owning the educational funnel in their vertical.
The F&B Lock-In Strategy
While competitors chase generic CRM features, Sales-i's top keyword reveals their playbook: they're not selling software, they're selling industry-specific intelligence. That 'Gulf Coast Paper' keyword (850 monthly volume) isn't random—it's likely a key client or partner, proving they embed deep into supply chains rather than chasing vanity metrics.
- Vertical specialization: Food & Beverage focus isn't accidental—it's a moat
- Actionable insights over dashboards: They sell predictions, not reports
- Direct traffic dominance: 66% suggests strong word-of-mouth and retention
- Lean operations: 108 employees for $15M revenue = $139K revenue per employee
The tech stack tells the story too: jQuery, Slick, Tailwind, Bootstrap—this isn't a bleeding-edge AI startup. It's a pragmatic engineering team building for reliability, not flash. With leaders like David Hayes (Head of Solution Architecture, Data & AI) and Mark Bryan (Head of Technical Operations), they're clearly investing in data infrastructure, but the stack suggests they prioritize customer-facing reliability over trendy frameworks.
The Quiet Giant in B2B SaaS
While everyone chases AI hype, Sales-i is building a $15M business by being indispensable to a specific industry.
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sales-i | Simple, Effective Sales Intelligence Platform
Our sales intelligence platform enables your sales teams to become more effective with actionable insights into every customer product & sale. Book a demo!
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About sales-i.com
Our sales intelligence platform enables your sales teams to become more effective with actionable insights into every customer product & sale. Book a demo!
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sales-i.com uses 15 technologies across their website including Wistia, Google Fonts, Cookiebot, and more.
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sales-i.com receives approximately 17.0K monthly visitors and ranks #1,307,217 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:13 on the site.
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