While Silicon Valley chases AI unicorns, Fusionware quietly dominates the $1.2 trillion produce industry with a single-minded focus: solving the brutal logistics of moving perishable goods from field to shelf. This isn't a platform for everyone—it's a precision tool for pack sheds, growers, and shippers who live and die by temperature-controlled logistics.

"They own the produce supply chain niche so completely that 66% of their traffic comes directly—customers don't search, they bookmark."

The tech stack tells its own story: jQuery and Bootstrap suggest a battle-tested, enterprise-grade UI that prioritizes reliability over flashy design. Yet they're also using Tailwind CSS and PWA capabilities, showing they're not stuck in the past. This hybrid approach—stable core with modern touches—perfectly matches the produce industry's conservative, high-stakes environment. You can't afford to experiment with a platform when you're managing perishable inventory worth millions.

• Vertical monopoly: They own produce supply chain software so completely that competitors barely register
• Enterprise stickiness: 66% direct traffic proves they're embedded in daily workflows, not just purchased
• Capital efficiency: $1.7M from 44 people = $38.6K/employee—rare for vertical SaaS
• Brand gravity: Misspellings ('fushionware') still drive 240 monthly searches
• Product-market fit: Single focus on pack sheds, growers, shippers eliminates feature creep