fvree.org.au
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The $13.7M Non-Profit Fighting Family Violence
How FVREE is scaling prevention and recovery in Australia's most critical sector
While tech startups chase user growth, FVREE is scaling something far more vital: safety. With $13.7M in revenue and 98 employees, this Australian charity isn't just responding to family violence—it's building a comprehensive ecosystem of prevention, intervention, and recovery that most NGOs can only dream of.
"FVREE proves that in social impact, scale isn't about user acquisition—it's about building systems that save lives."
The Full-Spectrum Approach
Most charities specialize. FVREE dominates. Their model covers five critical stages: primary prevention (stopping violence before it starts), early intervention (catching warning signs), response (crisis support), support (ongoing care), and recovery (long-term healing). This isn't a program—it's infrastructure. With 98 employees, they've built the operational capacity to walk survivors through every phase of their journey, something that typically requires multiple organizations.
The SEO Reality Check
Here's the data story that matters: 40% of their 2,718 monthly visits come from organic search. For a specialized service, that's not just good—it's strategic. When someone searches 'safety planning' (1,000 monthly searches) or 'dv support groups aus' (340 searches), FVREE is there. But the keyword 'playground' (167,080 searches) dominates their top terms—revealing a classic SEO challenge: relevance vs. volume. They're competing for attention in a crowded digital space where generic terms drown out critical services.
The tech stack tells a modern story: Tailwind CSS, Bootstrap, Google Analytics, and Vimeo. This isn't a legacy non-profit clinging to outdated systems. They're using contemporary tools to deliver content and track impact. The presence of Adobe Fonts and Font Awesome suggests attention to brand and user experience—critical when your audience includes people in crisis who need clarity, not clutter.
- Comprehensive five-stage model (prevention → recovery) creates unmatched depth
- 98 employees enable scale most NGOs can't match
- Strategic SEO captures high-intent searches despite keyword challenges
- Modern tech stack signals operational maturity
The Investment Thesis
FVREE represents what happens when social impact meets operational excellence. $13.7M in revenue with 98 employees isn't just scale—it's proof that comprehensive family violence services can be both effective and sustainable. For investors and founders, the lesson is clear: the biggest opportunities in social impact aren't in new models, but in scaling proven ones with ruthless operational focus.
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Open Graph Image
https://fvree.org.au/app/uploads/Untitled-design-98.png
Meta Tags
FVREE FROM FAMILY VIOLENCE Fvree
We are a not-for-profit specialist family violence service and registered charity working across primary prevention, early intervention, response, support and recovery.
FVREE FROM FAMILY VIOLENCE
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About fvree.org.au
We are a not-for-profit specialist family violence service and registered charity working across primary prevention, early intervention, response, support and recovery.
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Technology Stack
fvree.org.au uses 12 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Google Ads
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Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
fvree.org.au receives approximately 2.7K monthly visitors and ranks #6,661,261 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:08 on the site.
The majority of fvree.org.au's traffic comes from .
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