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g2i.co
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G2I: The Invisible Giant of Dev Talent
Why 243 employees are generating $40M by solving the hardest problem in tech
In a world obsessed with AI platforms and SaaS unicorns, G2I operates quietly in the background, commanding $40.4M in revenue with just 243 employees. They aren't selling software—they are selling the software engineers themselves, and the market is paying a premium for it.
"G2I proves that in the age of automation, the highest leverage asset is still elite human engineering talent."
The 'High-Touch' Moat
G2I isn't a marketplace; it's a curated agency. With 38,866 monthly visits, their traffic is modest compared to giants like Upwork, yet their revenue per employee is astronomical. This indicates a high-touch, high-trust model where they likely take significant equity or high-margin placement fees rather than volume-based commissions. They filter the market so their clients don't have to.
The 'G2I' Search Dominance
Their organic search strategy is fascinatingly insular. 'G2i' (5,750 volume) and variations dominate their traffic. This suggests a powerful brand loop: engineers hear about G2I, search for it, and apply. The high direct traffic (49%) reinforces that this is a destination brand, not just a random search result discovery.
The leadership team—Gabe Greenberg (CEO/Founder), Lee Johnson (CTO), and Patrick Severs (Sales)—reads like a blueprint for a technical recruiting powerhouse. You have the visionary founder, the technical gatekeeper, and the sales driver. This structure suggests they understand that placing talent requires deep technical vetting, not just sales fluff.
- Revenue Efficiency: Generating ~$165k per employee indicates a highly automated and scalable vetting process.
- Brand Density: High search volume for their specific brand name suggests strong word-of-mouth in developer circles.
- Trust Signal: A 4.0 Trustpilot rating with 33 reviews shows they care about reputation, a critical factor in recruiting.
The Quiet Acquisition Target
With high margins and a specialized niche, G2I is exactly what a larger platform buys to enter the elite developer market.
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G2i
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Reviews (20)
Absolute GEM of an organization
I have been an engineer for over a decade now and have worked with more than a handful of engineering teams and companies. G2i has been the best experience of my career so far as an engineer. Everyone from management to HR and recruiting, all the way to my teammates in engineering, have been an absolute gem. G2i has some of the most intelligent and patient engineers I have ever worked with. The organization as a whole is like a big family. I would highly recommend G2i to anyone that has the pleasure of working or speaking with them.
Quality Candidates, Quality Hire
Quality candidates to review, hired one that has been a great fit, extremely productive and got to first PR in less than a week (2 actually). Coming back for more!
Thank you so much for the great review! We’re thrilled to hear that you found quality candidates and that your hire has been such a strong fit for your team. Getting to a first PR in under a week is an amazing milestone! We truly appreciate your trust in us and look forward to supporting you again soon.
Awesome dev community
Awesome dev community, meetings, workshops and carreer guidance.
Thank you for the kind words! We’re so glad you’re enjoying the community, meetings, workshops, and career guidance. Building a supportive and engaging developer community is very important to us, and it’s great to hear it’s making a positive impact.
Great source for talent
I've worked with G2i for a while now, and they have always been consistent on quality candidates. They have worked really well with the way we work, offering flexibility at every stage of the process. Check ins are async, there are no NPS reports or time intensive update calls, just focused on delivering great people in record time. We work with multiple vendors but G2i have become the go to vendor for us. Their portal is very good, again focused on what we care about.
Thank you for such a detailed and thoughtful review! We’re really glad to hear that the quality of candidates and the flexibility of our process have been a good fit for your team. Keeping things async, efficient, and focused on what truly matters, delivering great talent quickly, is exactly what we aim for.
A great source for talent
We've used G2i as a provider for a while now, and the experience has been great. The candidates are well vetted, the recorded interviews are generally a very high standard, and every candidate that has joined the team has been a great contributor. They have also shown great flexibility over time, with incredible response times, and working around quirks in process.
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About g2i.co
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Traffic & Audience
g2i.co receives approximately 38.9K monthly visitors and ranks #800,191 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:20 on the site.
The majority of g2i.co's traffic comes from undefined, undefined, .
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