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GamePro's Ghost in the Machine
Why a legendary gaming brand now lives as PCWorld's shadow domain
The domain gamepro.com doesn't host a gaming publication anymore—it redirects to PCWorld, a mainstream PC hardware and software review site. This isn't a rebrand; it's a digital ghost, the remains of a 90s gaming giant now repurposed as a redirect for a broader tech ecosystem.
"This isn't a brand evolution—it's a domain placeholder, a digital tombstone for a publication that once defined gaming for a generation."
The Corporate Absorption
GamePro wasn't acquired by a competitor; it was absorbed by its own parent company's portfolio. The 314-person team behind PCWorld (under Foundry) now manages the domain, but the brand identity is completely gone. The $55M revenue stream isn't from gaming content—it's from PCWorld's broader tech coverage, making GamePro a dead asset in a living portfolio.
The SEO Zombie Strategy
PCWorld isn't just using the domain for legacy traffic—they're leveraging it for SEO. With 19+ technologies deployed including Cloudflare, Google Analytics, and Tailwind CSS, the site is optimized for performance. But the 'monthly visits: 0' metric is the telling detail: GamePro doesn't exist as a traffic source. It's a redirect, a ghost in the machine that serves PCWorld's domain authority, not its audience.
The social profiles tell the same story. Every link—Twitter, YouTube, Facebook, LinkedIn—points to PCWorld, not GamePro. The 'about' page is PCWorld's member preferences, the 'terms' are Foundry's, and the 'privacy' is a VPN deals article. There's no GamePro editorial team, no gaming news, no community. The brand is a shell, and the company has made no effort to revive it.
- Domain redirects to PCWorld—zero original content
- 314 employees work for PCWorld, not GamePro
- $55M revenue from PCWorld's tech ecosystem
- No social presence or brand identity remains
- Tech stack optimized for PCWorld's performance, not gaming
GamePro is dead. PCWorld is the beneficiary.
For founders and investors: this is a cautionary tale. Domain authority matters, but brand equity is fragile. GamePro's value is now purely in the redirect.
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PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done.
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About gamepro.com
PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done.
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gamepro.com uses 19 technologies across their website including YouTube Embed, Adobe Fonts, PHP, and more.
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gamepro.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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