kariyer.net
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Kariyer.net: The Titan of Turkish Talent
How a portal with 8M monthly visits dominates a market without a global footprint
While global giants like LinkedIn fight for dominance, Kariyer.net has quietly built a fortress in Turkey, generating over half a billion dollars in revenue by solving one problem for 8 million monthly visitors: finding a job.
"Kariyer.net isn't just a job board; it's a regional monopoly that proves you don't need to go global to be a giant."
The Hyper-Local Powerhouse
With 97.1% of its traffic coming from Turkey, Kariyer.net operates with laser focus. This isn't a platform trying to conquer the world; it's one that owns its backyard. The sheer volume of backlinks (43 million) suggests a domain authority in Turkey that international competitors would struggle to replicate, creating a near-impenetrable moat.
The SEO Dominance Strategy
Organic search drives 55% of their traffic, a testament to their content strategy. Ranking for high-volume terms like 'kariyer' (98k monthly searches) and 'kariyer net' (152k searches) ensures they capture intent at scale. They don't need paid ads when they own the dictionary of career-related search terms in their market.
The financials are staggering for a 'local' player. Generating $558M in revenue with 2,850 employees translates to roughly $195k revenue per employee—a metric that rivals top-tier SaaS companies. This efficiency suggests a highly monetized platform, likely through premium job postings, employer branding solutions, and resume database access.
- Market Monopoly: Dominates the Turkish job search lexicon with 97% local traffic concentration.
- SEO Fortress: 43M backlinks create an authority score that new entrants cannot easily challenge.
- High Efficiency: $195k revenue per employee indicates a lean, highly profitable operation.
- Traffic Quality: 42% direct traffic shows extreme brand recall and user loyalty.
The Lesson in Focus
Kariyer.net proves that depth beats breadth. By dominating a single geography, they've built a revenue engine that global players envy.
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About kariyer.net
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kariyer.net uses 3 technologies across their website including Google Fonts, HSTS, Bootstrap.
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kariyer.net receives approximately 8.0M monthly visitors and ranks #5,294 globally. The website has a bounce rate of 33% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 4:50 on the site.
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