gasbuddy.com
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GasBuddy: The Uncomfortable Truth
A 7M monthly visit giant with a 1.3/5 star rating
GasBuddy commands 7.4 million monthly visits as the undisputed leader in gas price data, yet a 1.3/5 Trustpilot rating reveals a product that users tolerate rather than love. This is the story of a utility that solved a critical pain point but failed to build a sustainable business around it.
"GasBuddy is the rare product that users need daily but refuse to recommend."
The Traffic Paradox
With 65% direct traffic, GasBuddy has achieved something rare: a true utility that bypasses search. Users don't discover GasBuddy—they seek it out. This indicates strong brand recall, but also reveals a fragile ecosystem. The 32% organic search traffic is dominated by branded terms like 'gasbuddy' and 'gas buddy,' suggesting they own the category but aren't capturing new discovery moments like 'gas prices near me' effectively.
The Trust Deficit
The 1.3/5 Trustpilot rating from 115 reviews is catastrophic for a consumer-facing product. This isn't a minor UX issue—it's a fundamental breakdown in user experience. The data suggests GasBuddy has become a necessary evil: users come for the price data but leave frustrated, likely due to ads, data accuracy issues, or a clunky interface. This creates a massive vulnerability for any competitor that can solve the trust problem.
The tech stack is surprisingly minimal—Tailwind CSS, Cloudflare, and Turnstile. This suggests a lightweight frontend with basic security, but no advanced analytics or personalization layer. For a company with $4.4M in revenue and 38 employees, this is either lean efficiency or a missed opportunity to build defensible tech moats. The lack of structured data is particularly telling for a data-driven company.
- 65% direct traffic indicates strong brand recall but also dependency on habitual use
- 2.1M backlinks show massive SEO authority they haven't fully monetized
- Revenue per employee of ~$115K suggests thin margins in a commoditized data business
- Top keywords are dominated by branded terms, limiting growth potential
GasBuddy is a zombie unicorn
It has the traffic of a billion-dollar company but the business model of a directory from 2005. The real opportunity isn't in gas prices—it's in what comes next: EV charging, car services, or a complete UX overhaul that finally earns user trust.
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5 keywordsHow is Gasbuddy's SEO?
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Reviews (20)
ive been using it for years and id…
ive been using it for years and id deffinetly saves me money. my only issue is it isn't connected with upside correctly so i typically have to look at which app has the better offer everytime i pull up to a gas station.
Daily limit too low.
While the app can save you money when you use it the GasBuddy MasterCard is disappointing on long trips. It doesn’t matter how long you have been a GasBuddy user you are limited to only being able to buy $100 in fuel per day. A recent trip from Michigan to North Carolina in my Pickup Truck I had to use another credit card to complete my trip as it took more than $100 in Diesel. Even today my truck was low on fuel and the pump shut off at $100 and I finished filling up with a second card. This is an inconvenience as you have to hang the pump handle up then start the process again with a different card. It would seem that with the price, especially on Diesel being so high increasing the daily fuel limit to at least $150 should make sense to even the corporate executives at GasBuddy. I am seriously considering switching to UpSide as they do limit you to 50 gallons per location which is more than my tank holds and the Daily limit is $400 not $100.
Absolutely horrible
Absolutely horrible, this new card. Constantly get limit reached at the pump and I have to use a different card to finish filling my car. When you reach out to Customer Service, they asked the same questions over and over and over so it must be a bot. Done with this useless BS.
I have a new phone
I have a new phone. My app. was transferred from my old phone & I had to login. It kept sending me in circles. I couldn’t register my gas buddy card in my account. I used their chat app they could not answer my question & stated they would have to transfer me to a tech. It asked for my credit card number & I asked how much it would cost. She said $45. I told her to for get it. It was not worth it to save 3 cents a gallon. I would rate their customer service 0 if I could..
used to be a great app
Us to be a great app and a quick way to find low cost gas near you. Now it's bloated with self promoting ads and it loads their ads before giving any gas info. I never did get a price for gas because it kept re- directing to a promo.
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About gasbuddy.com
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Technology Stack
gasbuddy.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
gasbuddy.com receives approximately 7.5M monthly visitors and ranks #7,859 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:07 on the site.
The majority of gasbuddy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gasbuddy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gasbuddy.com directly at https://gasbuddy.com.