waze.com
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Waze: The Social Network for Drivers
How 15M monthly users built a traffic empire without owning a single car
While Google Maps asks where you're going, Waze asks who you're traveling with. In a world of GPS giants, Waze built a 15-million-user empire by turning every driver into a sensor and every commute into a social event.
"Waze didn't build a mapping company—they built a community that happens to map roads."
The Network Effect Engine
With only 421 employees, Waze achieves what most tech companies need thousands to accomplish. Their secret? A product that gets smarter with every user. Each driver reporting a pothole, slowdown, or police trap makes the experience better for the next 15 million. This creates a defensive moat no algorithm alone can replicate—the more users, the more accurate the real-time data, the more valuable the service becomes. It's a classic network effect, but applied to the most mundane part of daily life: the commute.
The Traffic Data Goldmine
Waze's 47.6 million backlinks aren't just SEO vanity—they're proof of a product so essential it's become the default verb for navigation. 'Waze it' is now as common as 'Google it.' Yet their organic search dominance (57% of traffic) reveals something deeper: users aren't just finding Waze, they're seeking it out. This isn't a product people tolerate; it's one they actively hunt for, even when competitors are pre-installed on their devices.
The 1.7/5 Trustpilot rating tells a fascinating story of love and frustration. Waze users are polarized—either evangelists who swear by its real-time detours or critics who hit dead ends. This isn't a sign of failure; it's the hallmark of a product with strong opinions. Waze doesn't try to please everyone—it obsesses over drivers who value time saved over perfect UX polish.
- Community-first design: Every feature rewards reporting (gamified points, social validation)
- Revenue without selling user data: $76.3M from contextual ads at gas stations and stores
- The ultimate acquisition target: Google paid $1.1B in 2013, proving the model's value
- Built for the mobile-first driver: Desktop experience is intentionally secondary
Waze is a movement, not just a map
For founders: The lesson isn't to build better algorithms—it's to build better communities. Your users aren't just data points; they're your most valuable sensors.
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Open Graph Image
https://web-assets.waze.com/social/og.png
Meta Tags
Driving directions, live traffic & road conditions updates - Waze
Realtime driving directions based on live traffic updates from Waze - Get the best route to your destination from fellow drivers
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Reviews (20)
Good map does the job most taxi drivers…
Good map does the job most taxi drivers using it so far so good. And it was free using it for years. Google map also good too
Started well but not good now.
We have used Waze for several years and it was great. Lately it's started diverting us down every side road then back to our usual route. In the past we have reported an issue; it is taking us in the wrong direction from our gate then back past our home. After logging stuff over and over, we still have the issue!! We've gone back to Google Maps.
There is no way to turn it off so the…
There is no way to turn it off so the battery doesn't keep running down. None of the suggestions on various websites work because the symbols needed to do it don't show up on the screen.
Consecutive shockers
For the second week running, Waze has driven me into an accident and motorway closure. Absolutely shocking. I will be deleting the app and using Google maps / satnavs going forward if I ever start moving again
Not user friendly
Not user friendly. Particularly annoying that they have made it as difficult as possible to come out of the app/turn off without still using data in it.
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About waze.com
Realtime driving directions based on live traffic updates from Waze - Get the best route to your destination from fellow drivers
Company Overview
waze.com Key Pages
Contact waze.com
Email Addresses
Phone Numbers
Technology Stack
waze.com uses 11 technologies across their website including Leaflet, Google Maps, Font Awesome, HSTS, reCAPTCHA, and more.
Maps
Leaflet, Google Maps
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Priority Hints
Traffic & Audience
waze.com receives approximately 15.0M monthly visitors and ranks #4,158 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:22 on the site.
The majority of waze.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about waze.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit waze.com directly at https://waze.com.