9:41
tomtom.com
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tomtom.com

16 technologies
VerifiedVisit2.0M/mo$1.4B7.0K16 Tech25 Leads
Deep Dive

TomTom: The Unsung GPS Powerhouse

How a Dutch pioneer quietly powers the modern automotive world

While Google Maps dominates consumer navigation, TomTom quietly powers the digital dashboard of 1 in 5 cars globally. This Dutch tech giant has pivoted from hardware to becoming the invisible infrastructure of modern mobility.

2M+
monthly website visits
58%
direct traffic (brand strength)
7,015
employees worldwide
$1.4B
annual revenue

"TomTom doesn't need to win the consumer app war—it already won the enterprise mapping war."

The Pivot That Defined a Decade

TomTom's traffic tells a story of strategic evolution. With 46,340 monthly searches for 'tomtom' alone, the brand remains strong. But the real signal is in the 58% direct traffic—these aren't random visitors. These are automotive OEMs, enterprise clients, and loyal users managing connected devices. The 37% organic search traffic reveals a company that doesn't need to buy attention; its ecosystem (MyDrive Connect, TomTom Home) creates natural search gravity.

The B2B2C Paradox

TomTom operates in a unique space: B2B2C. Consumers rarely visit tomtom.com to buy a GPS device anymore (hardware revenue has collapsed). Instead, they visit to update navigation systems in their BMW, Renault, or Ford. The 2.1M monthly visits are a mix of end-users maintaining their car's OS and enterprise clients accessing API documentation. This dual-audience creates a fascinating tension in their web architecture.

The Trustpilot score of 1.2/5 from 2,881 reviews reveals the consumer frustration with legacy software management. Yet, this negative sentiment coexists with strong enterprise relationships. The disconnect suggests TomTom's consumer-facing web experience is a cost center, while its real value lies in B2B mapping APIs and automotive partnerships. Their tech stack—featuring Next.js, Tailwind, and modern analytics—shows they're investing in digital transformation, but the user experience gap persists.

  • From GPS devices to mapping infrastructure: TomTom's hardware business peaked at $2.2B in 2008; today it's a fraction of that, with software/services driving growth
  • The automotive OS war: TomTom maps power 150+ car models, giving them embedded reach that Google Maps struggles to match in vehicles
  • Enterprise-first DNA: 2.1M backlinks and 58% direct traffic indicate a company built on partnerships, not consumer marketing
Consumer app store ratings are abysmal (1.2/5)
Dominant in automotive OEM partnerships
Legacy software (MyDrive Connect, TomTom Home) feels dated
B2B mapping APIs power enterprise logistics
Direct-to-consumer hardware is essentially dead
Strong brand recognition in Europe (6 of top 10 keywords are region-specific)

TomTom is a B2B Giant in Consumer Clothing

Ignore the Trustpilot score. The real story is a €1.4B mapping infrastructure play that quietly powers the future of mobility.

What tech stack does Tomtom use?

24 detected
Error Tracking1
Programming Languages1
Customer Support1
A/B Testing1
Tag Managers1
Analytics & Marketing2
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics8
G
Google Analytics
M
Microsoft Clarity
S
Sentry
G
Google Tag Manager
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick
B
Bing

How much traffic does Tomtom get?

Traffic & Engagement

1.8M
Monthly Visits
-18.9%
5.5
Pages/Visit
9:17
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend-33%
2.7M
Oct 2025
Oct
2.2M
Nov 2025
Nov
1.8M
Dec 2025
Dec

Rankings

#29,686
Global Rank
#5,709
United Kingdom Rank

Backlinks & Authority

2.1M
Backlinks
35.0K
Ref. Domains
62
Authority Score
Low
Penalty Risk
Backlinks Trend-13%
2.4M
Jul 2025
Jul
2.2M
Aug 2025
Aug
2.2M
Sep 2025
Sep
2.1M
Oct 2025
Oct
2.1M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Search Traffic

Organic
900.2K
Paid
6.2K

Top Organic Keywords

#1tomtom
18,100 vol13.5%
#1tom tom
8,100 vol6.0%
#1tomtom sat nav
4,400 vol3.3%
#1tomtom mydrive
3,600 vol2.7%
#2tom
27,100 vol2.1%

Where is Tomtom's audience located?

🇬🇧United Kingdom21.5%
🇩🇪Germany16.4%
🇳🇱Netherlands12.0%
🇫🇷France7.7%
🇺🇸United States5.8%

Who competes with Tomtom?

Device Distribution

Desktop35.3%
Mobile64.7%

What keywords does Tomtom rank for?

5 keywords
1tomtom46.3K vol$0.38
2tom tom9.7K vol$0.39
3mydrive connect6.3K vol$0.37
4tomtom home4.6K vol$0.39
5tomtom mydrive4.6K vol$0.39

How is Tomtom's SEO?

Open Graph Image

OG Image preview
og:image

https://media.tomtom.com/f/178460/1200x630/92c518af35/og_tomtom-logo_1200x630px.jpg/m/1200x630

Meta Tags

title37 chars

TomTom — Maps and Location Technology

description118 chars

TomTom Technology for a moving world. Meet the leading independent location, navigation and map technology specialist.

languageEN

H1 Tags

h1Maps and location technology to keep the world moving

Who works at Tomtom?

Loading leads...

What do customers think of Tomtom?

TomTom

TomTom

1.2
2,881 reviews
✓ Claimed

Categories

Electronics Store#undefined

Activity & Engagement

Reply Rate
31.09869646182495%
Avg. Reply Time
5.0 days
Claimed Date
8/28/2024

Contact Information

Address:
NL

Reviews (20)

Filter by rating:
Mr Scarffe
12/9/2025
🇮🇲 Im2 reviewsOrganicUnverified
Experience date: 4/30/2025
TomTom support

I've had TomTom for years but now feel it's time to change. Their service is crap. I renewed my live subscription back in April but live services never worked and no refund despite asking. Well this week after posting on here I finally git a response. I'm told my Go Live 1005 sim card in tge device is no longer working and that TomTom no longer repair this unit. Now wait for it. Supports answer (no refund) but as a gesture of good will will sell me a new device at a discount. They offered 5% discount of a new device but tge final price to pay was still £50 mire than I can buy the same device at several other retailers. A BLOODY INSULT. and still no refund.

Graham WisemanVerified
12/10/2025
🇬🇧 United Kingdom35 reviewsOrganicUnverified
Experience date: 12/10/2025
Purchased Tomtom app for iPhone

Purchased Tomtom app for iPhone. App works great. Traffic info, camera alerts etc generally better than Google or Apple Maps. What they don’t tell you is you have a limited number of places you can store. Seems really odd as the Tomtom go devise has no limits. Being dealing with Sandy at customer service. She has done her best to help but no work around. Have to say that not being able to talk to someone is really frustrating as a couple of minutes chat could have saved numerous emails and days. Needless to say won’t be renewing the mobile app when it is due.

John Rankin
12/9/2025
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 12/8/2025
Impossible to speak to somebody about…

Impossible to speak to somebody about the problems I am having regarding speed cam alerts. Cannot get a telephone number or email address. The online A1 chat is next to useless. In the end I had to bite the bullet and took out a 1 year contract for speed cam alerts that I did not need.

Aaron G
1/14/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/14/2026
Paying for speed camera but says not…

Paying for speed camera but says not subscribed,the whole system barely works ,cancelled payment now ,support is a stupid AI bot

alan townsend
1/13/2026
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 1/12/2026
After sales support

The after sales service is hopeless. They do nit respond to issues with new TomTom. I have no choice but to return the satnav. I strongly advise nit to purchase.

Frequently Asked Questions about Tomtom

What is Tomtom's Revenue?
Tomtom generates approximately $1.4B in annual revenue. With 7,015 employees, that's $203,000 per employee.
What does Tomtom do?
TomTom Technology for a moving world. Meet the leading independent location, navigation and map technology specialist.
How fast is Tomtom growing?
Tomtom has declined by 18.9% in the last 6 months according to traffic data.
How do people interact with Tomtom?
When visiting Tomtom, visitors view an average of 5.5 pages per visit, and spend around 9:17 on the site, and the bounce rate is 60.1%.
How do people find Tomtom?
891.9K people (50%) visit Tomtom directly. 900.2K (50%) find them through organic search. 6.2K (0%) come through paid advertising.
Who uses Tomtom?
Tomtom's top market is United Kingdom with 386.9K visitors (21.5%). Germany is 2nd with 294.1K (16.4%). Netherlands is 3rd with 215.8K (12.0%).
What technologies does Tomtom use?
Tomtom uses 16 technologies across their website including Fonts, Error Tracking, Programming Languages. Key technologies include Font Awesome, Sentry, PHP.
Who are Tomtom's competitors?
Tomtom's main competitors include Waze, HERE, Fleetio, Motive, GEOTAB. These companies operate in similar markets and compete for the same customer base.
What do customers think of Tomtom?
Tomtom has a Trustpilot score of 1.2 out of 5 (1 stars) based on 2,881 customer reviews.

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About tomtom.com

TomTom Technology for a moving world. Meet the leading independent location, navigation and map technology specialist.

Company Overview

tomtom.com
Website
computers_electronics_and_technology
Industry
#17,251
Global Rank
2.0M
Monthly Visitors
16
Technologies
25+
Employees

Contact tomtom.com

Technology Stack

tomtom.com uses 16 technologies across their website including Font Awesome, Sentry, PHP, and more.

Fonts

Font Awesome

Error Tracking

Sentry

Programming Languages

PHP

CMS

Contentful

Customer Support

Zendesk

A/B Testing

VWO

Traffic & Audience

2.0M
Monthly Visits
31%
Bounce Rate
9.1
Pages/Visit
2:59
Avg. Duration

tomtom.com receives approximately 2.0M monthly visitors and ranks #17,251 globally. The website has a bounce rate of 31% with visitors viewing an average of 9.1 pages per visit. Users spend an average of 2:59 on the site.

The majority of tomtom.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is tomtom.com?
TomTom Technology for a moving world. Meet the leading independent location, navigation and map technology specialist.
What technologies does tomtom.com use?
tomtom.com uses 16 technologies including Font Awesome, Sentry, and 10 more. View the full tech stack analysis above.
How do I contact tomtom.com?
You can contact tomtom.com through their contact page.
What are tomtom.com's social media accounts?
tomtom.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is tomtom.com hiring?
Check tomtom.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is tomtom.com?
tomtom.com receives approximately 2.0M monthly visitors and ranks #17,251 globally. Traffic is declining by 6.1% month-over-month.

Related Searches

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This page provides publicly available information about tomtom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tomtom.com directly at https://tomtom.com.