Before Google Maps, there was MapQuest. Today, it's a digital ghost ship sailing on a sea of nostalgic backlinks, commanding 25 million monthly visitors with a skeleton crew of just 21 employees. It is the internet's most valuable zombie asset.

"MapQuest isn't a product; it's a habit. It's the default answer when a user types 'driving directions' into a search bar and doesn't think to specify a competitor."

The 'undefined' country data (85.5% of traffic) suggests a massive, unsegmented user base, likely driven by browser pre-sets or legacy partnerships baked into Windows or older navigation systems. This isn't a growth strategy; it's inertia. MapQuest survives because changing the default requires effort, and for 25 million people a month, effort is in short supply.

• Legacy SEO Dominance: 112M backlinks create an unassailable moat for generic keywords.
• Ad-Driven Model: Revenue is likely derived from display ads rather than SaaS or premium features.
• Minimalist Ops: 21 employees suggests a 'keep the lights on' maintenance mode.
• Brand Recognition vs. Utility: High direct traffic indicates brand recall, but low satisfaction indicates poor retention.