tripadvisor.com
Get leads like Tripadvisor — and thousands more
Build targeted lists by tech stack, traffic, and more
TripAdvisor: The 800-Pound Gorilla of Travel
How a 20-year-old giant navigates the modern travel landscape
In an era of TikTok travel influencers and AI trip planners, one 20-year-old behemoth still commands 90 million monthly visitors: TripAdvisor. But its 1.8/5 Trustpilot rating reveals a stark truth—the platform that once democratized travel reviews is now struggling with its own identity crisis.
"TripAdvisor isn't just a review site anymore—it's a search engine for experiences that happens to sell hotel rooms."
The Traffic Paradox
With 72% of traffic coming from organic search, TripAdvisor's moat isn't its brand—it's SEO. People don't search for 'TripAdvisor reviews'; they search for 'restaurants near me' (1.18M monthly searches). The platform has become a utility, not a destination. This creates both its strength and its vulnerability: it's indispensable for discovery but disposable for loyalty.
The Revenue Reality
At $777M in revenue with 6,234 employees, TripAdvisor generates ~$125K per employee. Compare this to Airbnb's $3.4B revenue with 6,800 employees (~$500K/employee) and you see the efficiency gap. The business model is fundamentally broken: they've built a massive audience but monetize it through low-margin hotel commissions rather than high-value transaction fees.
The Trustpilot score of 1.8/5 from 3,752 reviews tells a brutal story. Users love the free reviews but hate the paid experience. This isn't a bug—it's a feature of their hybrid model. They're trying to be both a neutral review platform and a booking engine, and users see right through the conflict of interest.
- SEO dominance in 'near me' searches creates massive top-of-funnel awareness
- The hybrid review/booking model creates trust erosion but drives revenue
- Legacy brand equity in travel reviews is both an asset and a liability
- Low employee efficiency suggests operational bloat in a shrinking margin industry
The Core Question
Can a 20-year-old review aggregator evolve into a modern travel platform, or will it become the Yellow Pages of experiences—valuable but increasingly irrelevant?
What tech stack does Tripadvisor use?
How much traffic does Tripadvisor get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Tripadvisor's audience located?
Who competes with Tripadvisor?
Device Distribution
What keywords does Tripadvisor rank for?
5 keywordsHow is Tripadvisor's SEO?
Meta Tags
tripadvisor.com
What is Tripadvisor's revenue?
Who works at Tripadvisor?
Loading leads...
What do customers think of Tripadvisor?
Tripadvisor
Categories
Activity & Engagement
Contact Information
Reviews (20)
Been to Cappadocia Turkish restaurant…
Been to Cappadocia Turkish restaurant in Warrington , I have to admit it was the best meal we ever had the service is great friendly staff meet the owner too and very passionate about his business I will highly recommend this place. Definitely will go back again .
We stayed at the Sofitel Al Hamra Beach…
We stayed at the Sofitel Al Hamra Beach Resort in mid-November and would definitely stay there again if we come back to that area again. My husband and I are senior citizens, and he uses a cane when walking. The staff went overboard on trying to make everything easier for him to get around, the villa was beautiful and spacious, and everyone very friendly and accomodating. We ate an absolutely delicious meal at the onsite restaurant and the breakfast the next morning was likewise delicious. I needed to exchange some American dollars for dirhams before checkout and was told the hotel could do that and request at checkout. I did so and the man at the desk quickly completed the exchange. I would highly recommend this hotel for anyone visiting the area. The entire staff is friendly, knowledgeable, and eager to help and the views from the restaurant and pool are beautiful.
Once upon a time
Once upon a time, long ago, TripAdvisor was actually useful—a place you could trust to choose a restaurant or a business. Today? It’s more like a creative writing platform. Anyone with five minutes, a fake email, and a bad mood can post a “review” about a place they’ve never stepped into. No reservation, no bill, no proof—just imagination and resentment. And voilà: instant critic. What’s truly impressive is not how unreliable it has become, but that it still exists… and that people still take it seriously.
Don't use it
I've never liked this service, even though I've only ever used it to browse recommendations. But this time I had to make a reservation. It was terrible. The property didn't match the description at all. This is the worst booking service I've ever used. I have no idea how it's so popular
I booked JW Marriotte Hotel Marina…
I booked JW Marriotte Hotel Marina through tripadvisor. Fully paid a week ago and have confirmation number. I fly to Dubai with my wife and I was told, my name can not be found. The Hotel is sold out. Tripadvisor told me to wait for an hour to work with Hotel partner, and came back appologized and ask another hour. What is absurd is they offer me a hotel 30km away. I used to like Tripadvisor, but never again after my horrible experience. Finally canceled as I know they will keep me whole day. Shame!
Frequently Asked Questions about Tripadvisor
What is Tripadvisor's Revenue?
How fast is Tripadvisor growing?
How do people interact with Tripadvisor?
How do people find Tripadvisor?
Who uses Tripadvisor?
What technologies does Tripadvisor use?
Who are Tripadvisor's competitors?
What do customers think of Tripadvisor?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export tripadvisor.com Data
Download the complete tech stack, analytics, leads, and company data for tripadvisor.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About tripadvisor.com
Company Overview
Technology Stack
tripadvisor.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
tripadvisor.com receives approximately 90.0M monthly visitors and ranks #493 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:28 on the site.
The majority of tripadvisor.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is tripadvisor.com?
What technologies does tripadvisor.com use?
How popular is tripadvisor.com?
Related Searches
This page provides publicly available information about tripadvisor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tripadvisor.com directly at https://tripadvisor.com.