getupside.com
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Upside: The Cashback Giant in Stealth Mode
How a 433-person team quietly dominates local commerce with $78.5M in revenue
While you're hunting for the cheapest gas, Upside is already paying you to find it. This isn't another points-based loyalty program—it's a high-volume cashback engine that's turning everyday errands into a revenue stream, all while flying almost entirely under the radar.
"Upside isn't chasing viral growth—it's building a sustainable, high-margin business by owning the 'where to buy' decision at the point of purchase."
The Traffic Paradox
With 496,824 monthly visits and a global rank of #127,750, Upside's raw traffic numbers seem modest. But the devil is in the data: 64% of traffic is direct, and 97.4% of users come from the US. This isn't a search-first strategy; it's a habit-driven app. Users aren't discovering Upside—they're opening it. The 32% organic search traffic is almost entirely defensive, dominated by hyper-specific queries like 'gas prices in portland texas' (660 monthly volume). Upside has successfully cornered the intent for local price checking, turning a cost-comparison behavior into a monetizable action.
The Product Strategy: Invisible Utility
Upside's tech stack—jQuery, Tailwind, Bootstrap—suggests a focus on broad compatibility over cutting-edge frameworks. This is a deliberate choice. Their product isn't a flashy web experience; it's a utility app that needs to work on every device, in every parking lot. The real tech magic is in the backend: a machine learning engine that matches user location and purchase history with merchant offers. They don't just show you a map; they predict where you're most likely to spend money and incentivize that exact behavior.
The business model is a classic two-sided marketplace. On one side, consumers get cash back (typically 1-25%). On the other, merchants—primarily gas stations, grocery stores, and restaurants—pay Upside for guaranteed foot traffic. The 1.8/5 Trustpilot rating (161 reviews) reveals friction, likely from users misunderstanding cashback terms or payout delays. But for a transaction volume of this scale, negative reviews are a cost of doing business, not a product flaw.
- Dominates hyper-local search intent for gas prices, converting informational queries into transactions
- 64% direct traffic proves strong app retention and habit formation
- Revenue model is purely B2B2C: merchants pay, consumers get cash, Upside keeps the spread
The Silent Giant of Local Commerce
Upside proves that boring, utility-driven products can build massive businesses by solving a simple problem: making everyday spending slightly less painful.
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Earn every time you shop: Gas, grocery, and food | Upside
Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today!
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Reviews (20)
It's not that bad, but it could be better.
What I like about the upside is it's easy for "ME" to get money back on my gas. And gas store purchases very simple "HOWEVER", when it comes down to grocery store or restaurant purchases, there seems to be somewhat of an issue. Restaurant purchases, they want you to use the upside in order to pay it, not a bad idea, "The problem is": they want you to pay via scan and, most restaurants are not scanning anything. To fix this, the company needs to treat the restaurants the same way, they treat the gas stations, just scan the card OR let's go back to what it was originally and, LET US SCAN THE RECEIPT. That will also fix the grocery store issue as well. Other than that, I'm okay with the app.
Although I have received much cash back…
Although I have received much cash back from the Upside app, they often deliver less than they promise. For example, I was promised $0.12 per gallon, but only received $0.02 per gallon. This is what I write after you’ve given your response, when you promise $.12 off per gallon, but only give $0.02 off per gallon, that is wrong for you to do. Especially since I’m sometimes seeing a better price on gas nearby, but I choose to go with yours because of your offer.
Hi Peyton! The offers you see in the app include the base offer and bonuses. You may not always see the bonus of your offer stated separately, but please know that the emails you receive from us will always be correct in their amounts, as will your Upside balance.
I give this app three stars because…
I give this app three stars because it’s a constant going back-and-forth of verifying my receipts at locations in the app where the addresses are incorrect. I’m constantly having to email customer service that goes back-and-forth denying facts when I’m sending snippets of the service stations in my area that shows the same address for two locations and they keep rejecting my receipts. Same service location I’ve received cash back claiming same location will deny receipt another instance. I’ve reported and showed app has wrong address and have been refused to rectify the situation. Customer service is not for customers!
Thanks for sharing this feedback — we’re sorry for the ongoing frustration with receipt verification and incorrect addresses. That back-and-forth isn’t the experience we want for our users. Address accuracy is important, and we appreciate you flagging those issues. Please reach out again with the affected locations so our team can review and work to correct them.
I have at least 3 transactions that are…
I have at least 3 transactions that are still being processed. These transactions are from the same gas station using the same payment method. Sometimes a transaction will be processed, other times it's not.
Hi Tom! Offers could take up to 10 business days to process. If it's been longer than that, please reach out to our Support Team and we'd be glad to help.
I requested a Starbucks card payout for…
I requested a Starbucks card payout for money earned. The app stated in email it was ready and I received a bad link. Then I tried to reach customer service and it showed bad link again?
Sorry you had a negative experience with your recent cash out, Roman. We'd like to take another look at this. Please fill out https://support.upside.com/hc/en-us/requests/new and select Cashing out. Support will get back to you within 24 hours.
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About getupside.com
Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding. Download and start earning today!
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getupside.com uses 26 technologies across their website including AccessiBe, PHP, Webflow, and more.
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Amazon Web Services, AWS CloudFront
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getupside.com receives approximately 496.8K monthly visitors and ranks #127,750 globally. The website has a bounce rate of 81% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:43 on the site.
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