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Gelpac: The $75M Packaging Ghost
A ProAmpac acquisition with massive revenue but near-zero digital presence
In the multi-billion dollar packaging industry, Gelpac operates as a digital ghost—a company generating $75M annually with a web presence so minimal it's virtually invisible. This isn't a startup failure; it's a strategic anomaly that reveals how industrial B2B operates in the shadows.
"Gelpac proves that in industrial B2B, revenue and digital footprint have zero correlation."
The Acquisition Strategy
ProAmpac didn't buy Gelpac for its website—they bought Canadian multiwall paper bag manufacturing capacity and customer relationships. With 112 employees generating $75M, that's $669K revenue per employee—exceptional efficiency in a capital-intensive industry. The digital footprint is an afterthought because the real value lives in supply chains, not SEO.
The Traffic Paradox
156 monthly visits. Let that sink in. A $75M company gets less traffic than a mid-tier tech blog. But here's the insight: their top keyword is 'proampac' with 1,700 monthly searches—meaning customers search for the parent company, not Gelpac itself. This isn't a failure; it's brand absorption. The Gelpac name lives in purchase orders, not Google results.
The tech stack tells its own story: OpenCart, Magento, and a hodgepodge of frameworks (Tailwind, Bootstrap, Ant Design, DaisyUI). This isn't a unified platform—it's a Frankenstein of tools, likely cobbled together from ProAmpac's portfolio or built by different vendors over time. For a $75M company, this technical debt is either strategic neglect or a sign that their digital presence simply doesn't matter to their business model.
- Multiwall paper bags in Canada: Niche manufacturing with physical moats
- Acquisition target, not a standalone brand: Gelpac exists to serve ProAmpac's portfolio
- 112 employees, $669K/employee: Industrial efficiency over digital presence
- Zero organic keywords: Either intentional stealth or complete SEO disinterest
The $75M Ghost
Gelpac isn't a digital company—it's a manufacturing asset that happens to have a website. For founders and investors, this is a masterclass in knowing what actually drives value: when to build digital moats, and when to ignore them entirely.
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Gelpac is now ProAmpac
ProAmpac acquires Gelpac with multiwall paper bags in Canada.
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About gelpac.com
ProAmpac acquires Gelpac with multiwall paper bags in Canada.
Company Overview
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Technology Stack
gelpac.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, Laravel, Squarespace, Webflow, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
gelpac.com receives approximately 156 monthly visitors and ranks #9,777,443 globally. The website has a bounce rate of 0% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 26:18 on the site.
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This page provides publicly available information about gelpac.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gelpac.com directly at https://gelpac.com.