gericare.nl
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GeriCare: The Invisible Giant of Dutch Elderly Care
A deep dive into a $18M healthcare specialist that nobody talks about online
While everyone chases consumer app valuations, GeriCare quietly generates $18M annually providing critical specialist care for the elderly. This isn't a startup—it's a precision healthcare machine with just 57 employees, proving that massive value can be built in specialized, unsexy verticals.
"They make $315K per employee while most SaaS companies struggle to hit $200K. Healthcare specialization is the ultimate moat."
The Traffic Paradox
GeriCare's website gets only 1,819 monthly visits—absurdly low for an $18M company. But this reveals their business model: they don't need marketing because they sell B2B services to institutions. The 41% organic traffic is likely accidental queries about medications like 'priadel lithium' and 'levocetirizine,' not strategic SEO. Their real sales funnel happens offline through healthcare networks.
Specialist-First Model
With names like Ivonne Vermeer, Vincent Borst, and Martin Schutte leading the charge, GeriCare positions itself as a collective of high-level specialists rather than a generic care provider. They cover the full spectrum: revalidation, palliative care, psychogeriatric diagnostics, and management. This isn't nursing home operations—it's specialist ouderengeneeskunde (geriatric medicine) delivered at the highest clinical level.
Their tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, DaisyUI for rapid UI development, Swiper for interactions, and Google Fonts/Font Awesome for basics. No complex frameworks, no over-engineering—just functional tools to support a business that doesn't rely on digital acquisition. The login page at gericare.ysis.nl suggests they're using a third-party platform for internal operations, keeping their public site lightweight.
- Revenue-per-employee ratio of $315K is elite-tier efficiency
- Zero reliance on digital marketing in a $18M business is rare
- Specialist ouderengeneeskunde creates defensible B2B moat
- Traffic keywords reveal accidental discovery, not intent
- 57-person team suggests flat hierarchy and high autonomy
The Anti-Startup Success Story
GeriCare proves that in healthcare, specialization beats scale, relationships beat SEO, and clinical excellence beats viral growth. For founders building in regulated verticals: sometimes the best moat is being invisible online.
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Meta Tags
Specialisten ouderengeneeskunde | GeriCare
Hoogwaardige verpleeghuisgeneeskundige zorg, GeriCare Specialisten ouderengeneeskunde. Revalidatie, palliatieve zorg, psychogeriatrische zorg en diagnostiek, aanvullende verpleeghuiszorg en management.
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About gericare.nl
Hoogwaardige verpleeghuisgeneeskundige zorg, GeriCare Specialisten ouderengeneeskunde. Revalidatie, palliatieve zorg, psychogeriatrische zorg en diagnostiek, aanvullende verpleeghuiszorg en management.
Company Overview
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Technology Stack
gericare.nl uses 6 technologies across their website including Font Awesome, Google Fonts, DaisyUI, Bootstrap, Tailwind CSS, and more.
Fonts
Font Awesome, Google Fonts
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Traffic & Audience
gericare.nl receives approximately 1.8K monthly visitors and ranks #8,661,806 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:16 on the site.
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