While giants like Agilent and Waters battle for mass spectrometer market share, GERSTEL quietly built a $9.5M empire doing what they won't: automating the tedious, error-prone sample prep that happens before the instrument ever runs. This isn't hardware—it's workflow orchestration.

"They don't sell instruments—they sell reproducibility. In analytical chemistry, that's worth more than gold."

The tech stack tells a story of pragmatic engineering: jQuery, Bootstrap, Tailwind CSS. No flashy React or Vue—just reliable, maintainable code that serves a technical audience who cares about function over form. The presence of Priority Hints and Lazy Loading shows they're optimizing for researchers in low-bandwidth academic labs, not Silicon Valley designers. This is software built by scientists for scientists.

• Modular automation that adapts to existing lab infrastructure rather than replacing it
• Specialization in SPME (Solid Phase Microextraction) chemistry—owning a specific extraction methodology
• YouTube channel (@GERSTEL_US) as primary educational content, not marketing fluff
• Regional sales managers embedded in key markets, not a faceless web store