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The Silent Kiosk King of Food Service
How a $11.6M revenue company is quietly reshaping the restaurant checkout counter
While everyone chases AI chatbots and delivery apps, Bite is building the physical infrastructure of the future—intelligent kiosks that are silently taking over the American checkout counter. With 77 employees and $11.6M in revenue, they're not a unicorn, but they might be the smartest bet in food tech you haven't heard of.
"Bite isn't selling software—they're selling speed, and in fast food, speed is the only metric that matters."
The Invisible Growth Engine
Bite's traffic profile reveals a fascinating truth: 63% direct traffic means their customers aren't browsing—they're returning. This isn't a discovery play; it's a utility. Restaurants and C-stores don't 'find' Bite through SEO—they integrate it into operations and keep coming back. The 27% organic search traffic is just noise; the real story is in the repeat usage.
The $18M Bet on Physical Digital
With $18M in funding, Bite has chosen the hardest path: hardware-integrated software. While competitors chase app-based solutions, Bite is betting that the future of food ordering is physical—kiosks that sit where customers already are. Their tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatism over hype: they're building what works, not what looks impressive on a pitch deck.
The keyword data tells the real story. 'Bite kiosk' gets only 300 monthly searches, but 'bite' alone gets 58,660. This isn't a brand discovery problem—it's a brand dominance problem. People aren't searching for kiosk solutions; they're searching for Bite. The 96.9% 'undefined' country traffic is likely the US, where their C-store and restaurant penetration is strongest.
- Direct traffic dominance (63%) signals product stickiness, not marketing spend
- Their keyword moat: 'bite' searches dwarf 'bite kiosk' 200:1
- 77 employees generating $11.6M = $150k revenue per employee (highly efficient)
- LinkedIn profile shows active recruitment, suggesting growth phase
The Unsexy Winner
Bite isn't chasing AI hype or viral growth—they're building the invisible infrastructure of modern food service. In a market obsessed with disruption, their quiet dominance might be the most disruptive thing of all.
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Bite is the leading intelligent kiosk ordering software trusted by restaurants and C-stores.
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About getbite.com
Bite is the leading intelligent kiosk ordering software trusted by restaurants and C-stores.
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Technology Stack
getbite.com uses 15 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
getbite.com receives approximately 9.1K monthly visitors and ranks #1,354,352 globally. The website has a bounce rate of 32% with visitors viewing an average of 9.9 pages per visit. Users spend an average of 4:23 on the site.
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