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Percy: The Data Play in a Low-Tech Industry
How a 31-person team is weaponizing data for real estate brokerages
In an industry notorious for fragmented data and legacy tech, Percy (formerly Buyside) is playing a different game. They aren't just selling software; they're selling a data-driven edge to real estate brokers fighting for market share.
"The 81% direct traffic isn't a vanity metric—it's proof of a sticky product in a market where brokers are desperate for actionable data."
The Pivot & The Product
Percy's transition from 'Buyside' signals a strategic shift toward AI-driven insights. Their core thesis is simple: brokerages sit on a goldmine of proprietary data (past clients, market trends) but lack the tools to mine it. Percy builds the infrastructure to turn that dormant data into seller leads and listing wins, effectively helping brokers capture market share they already theoretically own.
The Customer Profile
The target isn't the individual agent—it's the brokerage leadership. These are decision-makers tired of paying third-party lead gen companies (like Zillow) for their own inventory. Percy offers a path to independence, leveraging internal CRM data to fuel growth. It’s a high-stakes play on data sovereignty.
The revenue-to-employee ratio ($119k/employee) suggests a lean, efficient SaaS model typical of early-stage B2B plays. However, the keyword data reveals a fascinating quirk: high volume searches for 'buyside' and specific internal tooling queries suggest a user base that is deeply engaged with the platform, perhaps even using it as a daily workflow necessity rather than a passive tool.
- Niche Dominance: Focusing strictly on the 'seller lead' gap in the brokerage tech stack.
- Data Sovereignty: Enabling brokerages to leverage their own data rather than renting it back from portals.
- Lean Operations: High revenue-per-employee indicates strong unit economics for a service-based SaaS.
The Verdict: A Data Infrastructure Play
Percy is betting that the future of real estate belongs to brokers who own their data, not those who rent it.
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Percy formerly Buyside
Percy AI, formerly Buyside helps real estate brokers leverage their data to capture more seller leads, win more listings, and close more sides.
Buyside brokerage clients see a 42x return on investment
50 of the top ranked Brokerage Firms in the country use Buyside to turn their data into leads, listings, and increase profit!
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About getbuyside.com
Percy AI, formerly Buyside helps real estate brokers leverage their data to capture more seller leads, win more listings, and close more sides.
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getbuyside.com uses 13 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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getbuyside.com receives approximately 9.5K monthly visitors and ranks #2,378,478 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:55 on the site.
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