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Crossbeam: The Ecosystem Revenue Engine
How $117M in funding built a platform that turns partnerships into your best sales channel
Crossbeam isn't just another CRM plugin—it's a weaponized data network that turns your partner ecosystem into a revenue machine. While your competitors cold call, you're closing warm deals through strategic alliances.
"Crossbeam transforms your partner data from scattered spreadsheets into a real-time revenue radar—showing you exactly which deals to pursue and which to partner on."
The Ecosystem Revenue Platform
Crossbeam's core insight is brutally simple: your partners already have your customers. By creating a secure data escrow where companies can share overlapping account data without exposing sensitive intel, Crossbeam surfaces warm introductions, partner-sourced pipeline, and co-selling opportunities that would otherwise remain invisible. It's like LinkedIn for B2B revenue—except the connections actually make you money.
Founder DNA: Moore Squared
Robert and Bob Moore (yes, two Moores) built Crossbeam from first-hand pain. They witnessed how partnership data lived in dangerous silos—spreadsheets, emails, guesswork. Their dual-CEO structure isn't a bug; it's a feature that reflects the platform's mission: unifying sales, marketing, and partnerships around shared ecosystem intelligence. With Mandy Poling as Chief Staff, they've operationalized the vision into execution.
The tech stack reveals a modern, performance-obsessed architecture. Vite for blazing-fast builds, Tailwind CSS and DaisyUI for rapid UI iteration, GSAP for smooth interactions, and jQuery + Slick for legacy compatibility. They're shipping fast and iterating harder—this isn't a legacy platform duct-taped together.
- Partner data escrow: Securely map overlapping accounts without exposing raw data
- Pipeline intelligence: See which partner-sourced deals are worth pursuing
- Co-selling automation: Turn partner insights into actionable sales plays
The Bottom Line
Crossbeam is betting that partnerships, not cold outreach, will dominate B2B sales in the next decade. With $117M to execute that thesis, they're either building the next great GTM platform—or proving why ecosystem revenue is still a niche. For founders and investors, the question isn't whether partner-led growth works. It's whether Crossbeam can scale fast enough to own the category.
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The Ecosystem Revenue Platform | Crossbeam
Discover how Crossbeam's Ecosystem Revenue Platform empowers sales, marketing, and partnerships to unlock new growth opportunities, close deals faster, and drive revenue with actionable ecosystem insights.
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About getcrossbeam.com
Discover how Crossbeam's Ecosystem Revenue Platform empowers sales, marketing, and partnerships to unlock new growth opportunities, close deals faster, and drive revenue with actionable ecosystem insights.
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